Vodaphone Case Analysis

Vodafone case analysis

By Lomteva Anastasia,

Management faculty student,

Group 1290,

Course «Organizational behavior»,

29.02.2016

Key strategic issue identification.

Vodafone is one of the world's largest network companies that was founded in 1985 and curretly has its service activity covering more then 27 countries. Throughout the given case it may be seen that ultimately Vodafone's principles are based on «open and transparent» communication that helps the company to win trust and loyalty of its customers and employees.

That is why I am concerned that the Vodafone’s crucial issue is to widen its customer audience and to gain more profit by decreasing the number of various barriers occurring within the process of external and internal communication. Destoying these particular barriers will also help the company to build credibility with other stakeholders for its responsible stance on business issues.

Alternatives section.

1. To decrease the number of «noise» occuring while informing the clients about the latest developments and special offers by using less technical jargon and  focusing the company's messages on the benefits that the customers will gain from these particular changes. Also the special international feedback system will be installed where the all the clients will evaluate the company's service and it will be possible for them to leave the comments with suggestions and observations.

Advantages:

• all the information will be easily percieved by regular users
• with the feedback system the transparent communication with clients will be improved
• data about different focus groups will be availible for the company

Disadvantages:

• there will be lack of information for the specialists, commercial organizations and shareholders
• costly to hire new specialists who will simplify, combine, observe, collect and analyse the clients' feedbacks

1. To publicly provide the whole information about the company's current position and improvements using complex description in details. Instead of feedback system the hot telephone line with plenty of operators will be created to answer all the questions bothering clients.

Advantages:

• the whole complex data will satisfy the requirements of specialists, business partners and shareholders
• this step will confirm the “Vodafone’s” principal to be open and to provide all kinds of data the clients are interested in.

Disadvantages:

• all the information will be hardly percieved by regular users
• transparent communication with clients will be deterioriated

                                   Recommendation section.