Wal-Mart

Political Factors

1.How stable is the political environment?

2.Will government policy influence laws that regulate or tax your business?

3.What is the government's position on marketing ethics?

4.What is the government's policy on the economy?

5.Does the government have a view on culture and religion?

6.Is the government involved in trading agreements such as EU, NAFTA, ASEAN, or others?

Economic Factors.

1.Interest rates.

2.The level of inflation Employment level per capita.

3.Long-term prospects for the economy Gross Domestic Product (GDP) per capita, and so on.

Sociocultural Factors

1.What is the dominant religion?

2.What are attitudes to foreign products and services?

3.Does language impact upon the diffusion of products onto markets?

4.How much time do consumers have for leisure?

5.What are the roles of men and women within society?

6.How long are the population living? Are the older generations wealthy?

7.Do the population have a strong/weak opinion on green issues?

Political Factors

1.How stable is the political environment?

2.Will government policy influence laws that regulate or tax your business?

3.What