Web Differences

Website Differences

Many businesses today have turned to e-commerce in order to contend with their competitors. For a company to successfully market products over the internet they should know their audience and what appeals to them. The website should be as informative as possible and user friendly. Selling merchandise through the internet has changed business altogether. It is much easier for a company to accommodate people’s needs, all over the world. There are many sunglass companies that sell their sunglasses through websites. Oakley, Ray-Ban and Arnette are three of the top competitors in this field.

Oakley

Oakley was created for world-class athletes, those who see the limits of possibility as just another challenge. Oakley simply makes things better than anyone thought possible and extended there unique approach through internet virtual reality interaction. Over several decades, Oakley’s innovation has earned them more than 540 patents and 1100 trademarks. More than 110 countries enjoy a full array of market-leading products including premium sunglasses, goggles, prescription eyewear, apparel, footwear and accessories through the Oakley website. Oakley, Inc is currently traded on the NYSE at a price of $28.39 with a volume of 270,500 shares.

Oakley, Inc. is a sport and lifestyle brand, driven to ignite the imagination through the art and science of optical technology. Oakley’s unique web site gives the user the option of choosing the destination from which the user is viewing the site. The user has the option of choosing USA, China, Australia and Japan. The essence of the brand is communicated through hundreds of professional and amateur athletes. Oakley, Inc expanded on ecommerce by starting its Affiliate Program, giving other companies the opportunity to make money. The Oakley Affiliate Program makes it so the hosting website owner earns commission every time a customer is forwarded to the Oakley website and makes a purchase. The hosting website owner makes 7% on every sale. The average Oakley purchase is over $116.00 and Oakley, Inc has grossed over $545 million in twelve months.

The Oakley website gives the user an immediate order status, store locator, product, innovation, sports, and community heading featured on the front of the home page. The center of the home page features the new innovation (sunglass product) being offered by Oakley. The bottom of the home page gives the user a site map, information about Oakley, Inc., mailing list, investor relations, career, customer service and legal options. All of the Oakley sunglass products have the option of choosing the frame color, lens shape, lens color, icons, ear socks, etching and accessories. Oakley uses a wide range of professional and amateur athletes through short trailers.

Oakley continues to be the innovator of ecommerce by blending science and art to redefine products and enticing consumers to surf their web page for exciting products, information and persona. The company is recognized as one of the most coveted brands in performance technology, fashion and ecommerce.

Ray-Ban

Ray-Ban is a high-end manufacturer of sunglasses, founded in 1937 by Bausch & Lomb, on commission of the United States Air Force. In the 1940s, Ray-Ban worked closely with the US Air Force to develop the mirror lens, an anti-glare measure which was tested by pilots. In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group. Ray-Ban was responsible for creating two of the most imitated sunglass models on the planet: the Aviator and Wayfarer style sunglasses. As of 2007, Ray-Ban sponsors the Honda F1 team.

The Ray-Ban website has many features with a lot of modern technology, which is appealing to a consumer that is spending more money on glasses. The first main category the customer finds is the collections, this has 3 sub-categories. The first category is sun-glasses; there are 132 different styles of sunglasses. Next, there is optical, there are 133 different styles of these glasses. The last of the collections is Junior, this category is full of both sun and optical glasses for kids; there are 48 different styles. In each category the customer can chose what type of lens they prefer in the style of frames that are chosen. The customer can also view the frames in different perspectives, from each side, top, or bottom. The next category is Ray-Ban film which is a short film/commercial featuring many different people wearing different Ray-Ban sun glasses in different settings. The third main category is called community; in there are 5 different amateur commercials for Ray-Ban, photo galleries full customers wearing Ray-Ban glasses, downloadable materials, like screen savers, and wall paper for your computer, and last photos of the Honda racing team that Ray-Ban sponsors. The fourth main category is called press room, in this section there are many articles written about Ray-Ban. The next main category is the store locator, in which you type in your zip code and the website lets you know where the closest Ran-Ban retailer is. The last category is services, this section gives warranty and service information along with methods of contacting Ray-Ban.

Arnette

Arnette sunglasses are a brand that was created by famous California surfer Greg Arnet in 1992. The sunglasses are embraced by extreme sports enthusiasts