Weekend College

Weekend College Promotion Plan

Mission Statement - Weekend Getaways....into Weekend Getaheads

Product- Weekend College falls into the business and consumer product categories.

* A program of classes designed for students pursuing a business or liberal arts degree.

* An additional resource for the MCC campus to increase the influx of funds, by offering individuals a way to receive a 2 year degree at times not previously offered.

Product Mix includes:

* Classes for students on track for a business or liberal arts degree.

* Access to the library and student bookstore

* Offering this opportunity to new students or high school students who want an early start

* Full time status allows a student to apply for financial aid and grants

* Possible consideration for offering daycare services to parents who might need it

* Possible future product mix width could include introducing other types of degrees depending on the success rate of this coming year

Target Market:

* The working community

* High school students who want an early start in college

* Online students with weekend availability

* Single parents whose option for a higher education are limited due to their economic status

Price/Place

* Have a person that students can call or meet face to face during campus hours, that knows all the information about weekend college and can answer any question

* Have a info area on the MCC website that people can go on

* Brochures around campus in bookstore, library, cafe, etc.....with all the information that people can pick up and read

New Product Strategy: incorporates the marketing department's promotional ideas such as the radio spot, billboards, Facebook, and Twitter. The business unit sets the guidelines as to which majors will be incorporated, as well as which classes are required and what hours the classes will take place.

Idea Generation: since few people know about this new program of courses we have come up with some ideas to promote it and make it easier for first time students to enroll.

* Designate a contact person or group to handle the enrollment and questions of students by either a direct link on MCC's webpage and/or a contact number for students to directly contact the person or group in charge. We also thought a banner on the webpage might pop out more for the students to recognize and inquire about.

* Creating brochures with the details of "Weekend College" to display at MCC as well as other places such as Texas Workforce Commission, WIC, and Texas Department of Human Services, which would advertise this to a portion of our target market.

* Snipe billboards on the MCC billboards for a more eye catching response

* Table tents at the LTC building.

* Flyers and or the brochures dispersed by the professors of the night classes and possibly the regular daytime classes. The night classes