What Strategies Might the New Business Disseminate Their Products or Service at the Beginning

Qualititative statement ：What strategies might the new business disseminate their products or service at the beginning (probably in the first two years)?

As we all know, there is always a problem that every small new business has to deal with which is how to advertise its products or service. If nobody knows the products or its service, the company cannot make any profits and the it will go bankrupt. Therefore, advertising and attract customers is one of the most important thing for a small business during the beginning. In another word, this is also called marketing.   For example, Beats is the most famous brand of headphones right now in the world. It controls some 70 percent of the headphones market and this number is still growing. At the very beginning, Lovine ( the founder) sent a pair to another very famous guy: LeBron James. After this time, LeBron asked more, and in the 2008 Olympic, every member in the basketball team turned up on a pair of Beats on their ears. This is a perfect type of advertising which called celebrity effect. This kind of advertising can let people know the product faster and more directly. After that, there are several things that a new business needs to know which are exposure, timing, brand are well, show up in right place and the final goal. First of all, products or service need to be exposure in order to let people know, like the several seconds advertisements before YouTube video start. Secondly, a good time to show the products is also very important because better timing means more consumers. For example the advertisement before Black Friday should be release at least one month ago before Black Friday. After that, good brand does not only means quality but also means a good brand culture. Besides those, let the products show up in the right place can bring more positive effects. Finally, clarify the final goal in order to keep the business on right track.

Questionnaire

what should a new business do to advertise

How to find target pople

What is the best way to exposure

How to arrange a right time to advertise

Do you think the place that you chose to advertise your products should  match each other?

Should a business follow the plan and has a final goal first and then take action?

Google Form Link: https://goo.gl/forms/p5udLroh9QWI00q22