Wipro Bpo Analysis

Wipro BPO is a BPO arm of Wipro Ltd. International Association of Outsourcing Professional (IAOP) has recognized Wipro BPO among the top Third Party Services Provider (TPSP) providers for 2006. The Top BPO Providers for 2006 is a sub-list of The Global Outsourcing 100 that recognizes the world's top BPO service providers. This award is based o a rigorous evaluation process involving criteria like size and growth of the firm, customer experience, depth of competencies and management capabilities.

NASSCOM also give it 3rd rank among the Indian BPO service providers after Genpect and WNS. Wipro BPO recently won Outsourcing Excellence Award for work done for Delta Air Lines Inc. Wipro was also named a winner of the NASSCOM IT innovation awards recently.

VALUE CHAIN ANALYSIS:

PRIMARY OBJECT:

Operation: Wipro BPO provides a diversified range of services:

(1) Banking And Financial Services

(2) Insurance services

(3) Health care and life science services

(4) Telecom Services

(5) Travel and Hospitality services

(6) Finance and Accounting services

(7) Procurement and Supply chain Operations

(8) Loyalty services

(9) Human Resource Management services

Outbound Logistic: robust quality framework, Customized global offshore / near shore delivery model, which makes it a single point station for clients and faster delivery.

Marketing and sales: They have increased their sales team from 10-12 members to 300 strong Wipro technologies team. Further, that team is supported by pre-sales teams populated by domain specialists and BPR (business process re-engineering) professionals whose job is to identify pain points within a customer's business. Recently, a large European oil and gas company needed a scalable back office model (procurement and contracts) to support growth. Identifying the problems, Wipro BPO introduced an automation solution, leading to 15-20 per cent savings on an annual spend of $2.5 billion.

SECONDARY OBJECTIVES:

Infrastructure: Wipro having presence in 9countries (India and eastern Europe) and more than 19000 employees. Wipro Technology has integrated its BPO arm to its IT division to enable it to provide End to End customer solution to provide BPO services to IT division Customers.

Human Resource Management: Wipro have units with dedicated relationship, solution design, consulting and delivery teams that add depth to their domain knowledge. Wipro recruits talented candidate who are having expertise in domain like finance, banking, accounting, and medical as well as having good communication and voice accent through extensive and rigorous selection process. Wipro is having industry alliances with HIMSS, DMAA, HL7, EPC Global makes it preferred partner for the healthcare organization globally.

Technology: It focuses on continuous improvement in the process and services which it provides to his customer. It uses productivity enhancement and process improvement tool like six sigma process, Kaizen, and Lean Methodology. Wipro is like one-stop-shop for all healthcare IT and BPO needs with superior service offerings by partnerships with IDX, Payerpath, Meditec and System 2000. Use various procurement tools like SAP, JD Edwards, Ariba, Oracle, i2, etc.

Procurement: Well efficient and cost effective network of provider to help Payer organization.

SWOT ANALYSIS:

STRENGTH

Ð'* High Brand Value in the Market.

Ð'* Highest quality and customized services.

Ð'* Focus on Standardization, simplification and optimization of the process is the core strength of Wipro BPO.

Ð'* Huge talented workforce with good domain knowledge and Expertise and pool of specialist in the field of Health, Banking, Supply chain etc.

Ð'* Diversified range of services from Banking, travel and hospitality, insurance to healthcare solution.

Ð'* Wipro have different verticals for different services it provides like banking vertical, which enable him to focus on catering only banking customer.

Ð'* Deep expertise in delivering specific solution in areas like finance, accounting, HR and procurement.

Ð'* leading provider of full range of healthcare BPO services

Ð'* Vast