Zappos

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The benefits associated with the next day shipment regarding the customer experience may be recognized through evaluation of the associated excitement as well as delight of receiving a pair of shoe that had no charges that had been ordered by consumers late night. Zappos developed an instant processing of orders that made it easier and possible for the company to ship its products in 24 hours; this move had automatically minimized or reduced the consumer waiting time. In this light, Zappos compelled or suited their customers to appreciate their services.  Zappos often adhered to their next day shipment policy; however, on their website they claimed that delivery would be made in 4 to 5 days. This step had therefore contributed to building a firm as well as pleasant consumer experience and improved the brand reputation via the word of mouth.

On the other hand, the next day air shipment policy was worth the cost because the policy assisted Zappos in creating a robust consumer base of the repeat customers. Therefore the move led to high consumer satisfaction and as such building a strong relationship between the company and its potential customers. Furthermore, the customers produced positive reviews regarding to their experience with the company, which further improved the reputation of Zappos. In the current situation, customer service, quick delivery as well as the inventory management had emerged as the core competencies of the company and it would therefore be expensive for its competitors to copy. With these competencies, Zappos may attain a global leadership hence; they should not interfere with this step in the name of reducing costs.