Zara Business Swot Case Study
Essay by musicgirl1998 • January 21, 2019 • Case Study • 302 Words (2 Pages) • 1,038 Views
Business Zara case study
Strengths
Unique designs
Brand Value
Strong presence
Design advantage
Low costes and high profits
Weaknesses
Generalized collection
Lack of advertisements
Low safety stock
Similar fashion trends
Small target market
Opportunities
Backing flagship designs
Growing market potential
Branch out to bigger target market
Advertise more over social media
Branch out to more countries
Threats
Gap
Walmart
H&M
Target
Forever21
2. Do you believe Zara International is expanding too quickly Can they continue their growth over the next decade? What recommendations & suggestions would you make for Zara International?
I don’t think Zara International is expanding too quickly, because they have so many big competitors for a company of their stature it is better to expand quickly and get more customers. As we know high end fashion like Louis Vuitton, Gucci,YSL.. Are very expensive for some people to buy. I think Zara will be able to really grow over the next decade because people
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