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  • Winnebago Case

    Winnebago Case

    Problems Winnebago has several issues that the company should consider. The company has been experiencing back-logged orders, which could be resulting in customer dissatisfaction and lost sales. Each year the back-logged orders continue to grow. During peak sales times, Winnebago has a difficult time delivering orders at the same rate as the rest of the year. Increasing gas and diesel prices, along with an uncertain economy are making consumers think twice about spending money on

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    Essay Length: 3,120 Words / 13 Pages
    Submitted: January 2, 2011
  • Case Study: Proctor And Gamble

    Case Study: Proctor And Gamble

    Case study : Proctor and Gamble Can you name the best marketing company in the world? It is a very difficult question. Too often we confuse big revenues, innovative products, famous brands or remarkable ad campaigns with marketing excellence. Don't get me wrong: all of the above are wonderful corporate assets, but they do not necessarily denote marketing excellence. A truly great marketing organisation displays excellence in all fields of our discipline. And that is

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    Essay Length: 618 Words / 3 Pages
    Submitted: January 2, 2011
  • Case On Pretty Me

    Case On Pretty Me

    China- Macro external environmental factors: Opportunities & Threats There are several macro environmental factors which could affect MKC's entry into Chinese market either in a positive or negative way. Some of these macro factors are politico-legal climate of the country, socio-cultural framework, economic factors, demographic factors and competition (which can be both macro and micro). Chinese government's open door policies, economic reforms, liberalization policies and a shift of agriculture economy towards service economy are some

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    Essay Length: 1,256 Words / 6 Pages
    Submitted: January 2, 2011
  • Hawthorne Writing Style

    Hawthorne Writing Style

    Nathaniel Hawthorne was a prominent early American Author who contributed greatly to the evolution of modern American literature. A New England native, Hawthorne was born in Salem, Massachusetts on July 4, 1804 and died on May 19, 1864 in New Hampshire. An avid seaman, Hawthorne^s father died in 1808 when Nathaniel Hawthorne was only a young child. After his father^s death, Hawthorne showed a keen interest in his father^s worldwide nautical adventures and often read

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    Essay Length: 1,174 Words / 5 Pages
    Submitted: January 2, 2011
  • Critical Thinking Case Study

    Critical Thinking Case Study

    Critical Thinking Case Study Table of Contents Executive Summary 3 Introduction 4 Discussion/Analysis 5 Problem Definition 5 Problem Solutions 6 Conclusion and Recommendations 9 Rational for Proposed Solutions 9 References Cited: 11 Executive Summary Faith Community Hospital is committed to providing health services to the community in which they serve. Their goal is to be able to do this by collaborating with partners who share the same vision and values. This is defined in their

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    Essay Length: 2,098 Words / 9 Pages
    Submitted: January 2, 2011
  • Critique Of Black Writing, White Reading: Race And The Politics Of Feminist Interpretation

    Critique Of Black Writing, White Reading: Race And The Politics Of Feminist Interpretation

    In "Black Writing, White Reading: Race and the Politics of Feminist Interpretation" Elizabeth Abel travels along the stepping stones given by Toni Morrison in "Recitatif" to draw her conclusions on the race of each girl. Abel uses conversation with a colleague, correspondence with Morrison, and a strong foundation of literature on the politics of racial issues in conjunction with feminism to support her opinion on the characters' racial identities. This conclusion on the assigned races

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    Essay Length: 664 Words / 3 Pages
    Submitted: January 2, 2011
  • Case Analysis: Doing Business Abroad

    Case Analysis: Doing Business Abroad

    The Multinational Corporation (MNC) has been rightfully identified as the kеy agеnt for international change, and increasing attention has bееn dеvotеd to studying its implication.(Holstein, 2004) Most ethnographic studies of corporations takе as thеir focus thе intеrnal organization and culturе of a particular firm taken as a discrete unit. By virtue of crossing national bordеrs as a daily practice --the internal cultural and social procеssеs of big businеss organizations can also bе an important sitе

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    Essay Length: 1,044 Words / 5 Pages
    Submitted: January 2, 2011
  • Secondary Data & Marketing Research Insight: "The Case Of Innocent Drinks".

    Secondary Data & Marketing Research Insight: "The Case Of Innocent Drinks".

    Executive Summary In this report I shall be looking at data compiled on the client and using this data I will analyse the market potential and demand for "health drinks" within the United Kingdom. Also I will consider whether it is viable to expand and develop the brand within the market whilst maintaining the socially responsible attitude of the company, in conjunction with the growing health trends and the client's ethical product production. The key

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    Essay Length: 1,591 Words / 7 Pages
    Submitted: January 2, 2011
  • Pauls Case

    Pauls Case

    Tension between an individual and society as seen in the short story “Paul’s Case”. In the short story “Paul’s Case” by Willa Cather, Paul is a very confused man. He believes that he was born into a society that does not meet his standards. This belief causes tension and problems between him, his life and everyone associated with him. At first there is tension between Paul and his teacher at school, followed by a huge

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    Essay Length: 1,422 Words / 6 Pages
    Submitted: January 2, 2011
  • Strategic Case Analysis

    Strategic Case Analysis

    A company has taken on substantial debt in order to expand to new markets, but several of the new markets have been very slow. It now seems questionable whether some of these new markets will ever be successful enough to justify the amount of debt. I have suggested three strategies they could use to help them with their debt and new markets. 1) One strategy they could use for marketing is the product marketing strategy.

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    Essay Length: 284 Words / 2 Pages
    Submitted: January 3, 2011
  • How To Write A Critical Review?

    How To Write A Critical Review?

    (Summarize a Research Article) Overview When writing a critical review of an article, you will need to summarize, evaluate, and offer critical comment on the ideas and information that the author(s) presents in the article. Research / scientific articles are highly structured to make information easy to find. The research article usually has the following sections: Title Page, Abstract, Introduction, Method, Results, Discussion, References, and Tables / Figures. Your goal should be to read and

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    Essay Length: 514 Words / 3 Pages
    Submitted: January 3, 2011
  • Nike Case

    Nike Case

    Calculate WACC using book values: The weight of debt is calculated by adding the current portion of long-term debt, notes payable and long-term debt, and dividing it by the sum of debt and equity. $5.4 + 855.3 + 435.9 = $1,296.6 $1,296.6 / (1,296.6 + 3,494.5) = .27 = 27% The weight of equity is calculated by dividing the total shareholder equity by the sum of debt and equity. $3,494.5 / (1,296.6 + 3,494.5) =

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    Essay Length: 369 Words / 2 Pages
    Submitted: January 3, 2011
  • Case Study

    Case Study

    For more information visit frogdesign.com CASE STUDY Challenge Blockbuster's relationship with its public has always been mediated by the retail environment. Yet with the recent advent of online rental services, the question became how to translate that balance of authority and familiarity into the digital market. Blockbuster came to frog to conceptualize, design, and create a new user-friendly website that would raise online capabilities to the quality of service the brand was known for. The

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    Essay Length: 538 Words / 3 Pages
    Submitted: January 3, 2011
  • Ups Case

    Ups Case

    Industry External Analysis Considerations of Macro Environment Market Demographics: The target market is everyone in the world who needs to ship an item. Christmas time is a particularly busy time for shipping items across the world, whereas people need a company like UPS to do the delivering for them. Economic: Gasoline prices, along with rising energy prices are the major concern. Jet fuel prices are at $2.80/gallon! However, many people would rather have items shipped

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    Essay Length: 1,161 Words / 5 Pages
    Submitted: January 4, 2011
  • Deloitte And Touche Case Interview Preparation Guide

    Deloitte And Touche Case Interview Preparation Guide

    Interview Preparation Guide for the Deloitte and Touche Management Consulting Case SKS Meeting Details Name: Roger Kramer Position: CFO of SKS Meeting time: Monday October 15, at 4:00 p.m., at his office Length of meeting: 45 minutes Appointment confirmed? Yes Who else is coming? Another consultant, waiting for confirmation Meeting Objectives: 1.Introduce myself and the purpose of the engagement 2.Allay any fears and concerns that he might have regarding the engagement 3.Create a rapport 4.Solicit

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    Essay Length: 706 Words / 3 Pages
    Submitted: January 4, 2011
  • Starbucks Case Study

    Starbucks Case Study

    Introduction Starbuck’s strategy focused on three components; high-quality coffee, intimate service, and ambient atmosphere. Starbucks worked closely with growers in Africa, South and Central America, and Asia-Pacific regions to insure the quality of its product. Starbucks called all employees' "partners" and worked hard to train them with the skills necessary to best serve the customer. The atmosphere at Starbucks was crafted after the European-style espresso bar. The company goal was to create ambience through the

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    Essay Length: 1,629 Words / 7 Pages
    Submitted: January 4, 2011
  • Upjohn Pharmacy Case

    Upjohn Pharmacy Case

    1. There are many different cultures in the world in which we live today, and it is important for any organisation planning to globalise their firm to know and understand the cultural differences that occur between nations. This theory is specifically important when it comes to two firms operating in different countries decide to merge to become one, as is the case with Upjohn and Pharmacia. The differences that became apparent during this merger were

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    Essay Length: 1,726 Words / 7 Pages
    Submitted: January 4, 2011
  • The Monica Ashley Case

    The Monica Ashley Case

    As the project manager of “Project Hippocrates”, Monica had formal individual power which came from her position in HEAL-INC’s . She had legitimate power which was the formal authority to use company resources as well as its people to accomplish job-related tasks and duties. This power was granted by the president, Gary Dorr, when she accepted the position of project manager. She also had information power. As the project manager, Monica had access to and

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    Essay Length: 842 Words / 4 Pages
    Submitted: January 4, 2011
  • Disney Case Study

    Disney Case Study

    TO: Michael Eisner, Disney's chairman and chief executive officer FROM: DATE: 23 March 2008 SUBJECT: Disney Case Analysis EXECUTIVE SUMMARY The Walt Disney Company’s ability to compete in a range of industries (film and televiÐ'¬sion production, theme parks, and consumer products) and excel in all of them is staggering. You continued the vision of the man whose dream was to offer a family friendly theme park that did not just focus on children and expanded

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    Essay Length: 1,247 Words / 5 Pages
    Submitted: January 4, 2011
  • Marketing Strategies:- Ford Case Sudy

    Marketing Strategies:- Ford Case Sudy

    INTRODUCTION Marketing strategies varies from one market to another and from one product to another. For example the marketing strategy of Daewoo is different from Ford. The main marketing strategy of Daewoo was how to break onto the relatively mature USA market in order to become a meaningful player in a short period of time, while ford's problem was basically an internally focused one, indicating how IT influenced the organization design and global marketing strategy.

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    Essay Length: 4,063 Words / 17 Pages
    Submitted: January 4, 2011
  • Strategic Management: Ikea Case Study

    Strategic Management: Ikea Case Study

    вЂ?Strategic Management’ is a very complex term as many eminent researchers and scholars have had different views and conclusions on strategy. According to White (2004), “Strategic Management involves both systematically developing an idea together with its implications and testing the empirical validity & usefulness of that idea against the real world.” Thus strategy is not only about planning for future but also about confirming the validity of the hypothesis considered and implementing it successfully. Strategy

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    Essay Length: 3,577 Words / 15 Pages
    Submitted: January 4, 2011
  • How To Write A Paper Two Hours Before It's Due

    How To Write A Paper Two Hours Before It's Due

    HOW TO WRITE A DECENT PAPER TWO HOURS BEFORE IT’S DUE Do you ever find yourself cramming during the last few hours before an important exam or assignment? Perhaps you’re suffering from a mild case of arthritis from researching the internet or typing nonsense without a clear thought? Well, in this process essay I’m about to write, I would like to give you some key points in writing an efficient essay in a short period

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    Essay Length: 1,165 Words / 5 Pages
    Submitted: January 5, 2011
  • Starbucks: Delivering Customer Service вЂ" Case Study

    Starbucks: Delivering Customer Service вЂ" Case Study

    Preliminary Starbucks вЂ" one of the fastest growing companies in the US and in the world - had built its position on the market by connect with its customers, and create “third place” beside home and work, where people could relax and enjoy others or themselves. It was the motto of Starbucks’ owner Howard Schultz and mostly thanks to his philosophy; company has became the biggest coffee drink retailer in the world. However, within the

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    Essay Length: 1,300 Words / 6 Pages
    Submitted: January 5, 2011
  • Case Study On Amazon

    Case Study On Amazon

    Case Study MG495 TO: Jeff Bezos, Founder & CEO, Amazon.com DATE: 04/06/08 SUBJECT: Amazon.com Analysis EXECUTIVE SUMMARY Amazon.com was founded as an online bookstore in July, 1995 and went public in May 1997. In June, 1998 Amazon.com launched its music store. Since then Amazon.com has become the most prominent Internet retailer. Over time Amazon.com has added several products including electronics, health and beauty products, house wares, kitchenware’s, music, tools, toys, videos, and several services such

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    Essay Length: 2,439 Words / 10 Pages
    Submitted: January 5, 2011
  • Saturn Module Ii Case Analysis

    Saturn Module Ii Case Analysis

    Cash Flow Analysis of Saturn’s Five Options Saturn has five options to choose from, each leading to different performance levels as shown on the income and cash flow statements. Selecting expansion at Spring Hill at full scale production is the optimal option, when basing the decision criteria purely on cash flow analysis. Spring Hill at full scale production leads to an overall net present value of $227,191,496. This value is $23,615,796 greater than the next

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    Essay Length: 1,045 Words / 5 Pages
    Submitted: January 5, 2011