Coca Cola essays and research papers
Last update: May 18, 2015-
Coca Cola
History: It is rare to find any staple of American life that has its roots in the preceding century. This is one facet of the Coca-Cola Company that makes it very interesting. From its very meager beginnings, to a multinational fortune five hundred company that has the distinction to serve over one billion people in the course of a day. Dr. John Stith Pemberton founded the Coca-Cola Company in 1886. The first batch was mixed
Rating:Essay Length: 3,745 Words / 15 PagesSubmitted: April 13, 2011 -
Coca Cola Hr Report
The Coca-Cola Way In 1999, following the merger of Coca-Cola's four bottling operations (Hindustan Coca-Cola Bottling North West, Hindustan Bottling Coca-Cola Bottling South West, Bharat Coca-Cola North East, and Bharat Coca-Cola South East), human resources issues gained significance at the company. Two new companies, Coca-Cola India, the corporate and marketing office, and Coca-Cola Beverages were the result of the merger. The merger brought with it over 10,000 employees to Coca-Cola, doubling the number of employees
Rating:Essay Length: 872 Words / 4 PagesSubmitted: April 13, 2011 -
Coca Cola
Coca-Cola Executive Summary In this paper, we perform a comprehensive audit of Coca-Cola's marketing program and recommendations developed for future marketing plans. We provide recommendations for Coca-Cola's marketing efforts as well as product line enhancements, as Coca-Cola faces stiff competition and changing consumer tastes. These recommendations include: * Pursuing a multi-pronged marketing strategy, including growth into geographic regions like Russia, China, and Turkey. * Leverage the Company assets by brand extension into water-based, slightly sweetened
Rating:Essay Length: 2,975 Words / 12 PagesSubmitted: April 17, 2011 -
Coca Cola India
Executive Summary The paper presents the case of Coca-Cola India, the company which was on the heels of promising future growth and was very well utilising its global brand name to gain market share in Indian emerging market. Its long term strategy was very much aligned with promising future growth of Indian economy and soft drink industry. But with the growth of economy and industry, the paper emphasizes certain other factors that need to be
Rating:Essay Length: 3,194 Words / 13 PagesSubmitted: May 5, 2011 -
Coca-Cola Case
No one could fault with Coca-Cola for testing vending machine technology that would automatically change pricing according to outside temperatures. From a shareholder's standpoint, the company was genius for thinking ahead and leveraging a profitable area of opportunity (vending machines); their fault was with the way in which they "introduced" their new technology to the public. Business should make the shareholders as well as the consumers happy, and while Coca-Cola was trying to maximize their
Rating:Essay Length: 745 Words / 3 PagesSubmitted: May 6, 2011 -
Coca-Cola Business Strategy
1.0 Introduction Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. The company achieved earnings of $4,347,000,000 in 2003. It is present on all seven continents and is recognized by 94% of the world population. How did Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse that it is today? Coca-Cola used numerous technologies to achieve
Rating:Essay Length: 7,787 Words / 32 PagesSubmitted: May 17, 2011 -
Value Chain Of Coca Cola And Pepsi
Inbound logistics for the Pepsi and Coca Cola consisted of largely the same operations. Both companies purchase their own ingredients through use of future contracts (to avoid market volatility) and produce their concentrate from their own facilities. Once this is done, these companies send their concentrate out to bottlers upon approval of contract for bottling company. Once the bottling company receives the shipment of concentration, it is diluted to the correct concentration by adding the
Rating:Essay Length: 610 Words / 3 PagesSubmitted: May 27, 2011 -
Coca Cola
Coca Cola In May, 1886, Coca Cola Company was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton discovered the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft
Rating:Essay Length: 1,590 Words / 7 PagesSubmitted: June 1, 2011 -
Coca-Cola Information Management
Coca-Cola as we know it is a huge beverage giant. The amount of data compiled by this company is overwhelming. With such a large collection of data the company has created many different programs designed to turn useless data into profit. I would like to discuss one of these programs in order to describe how they gather this information, what type of information they gather, and how this information helps Coca-Cola market its products. In
Rating:Essay Length: 465 Words / 2 PagesSubmitted: June 3, 2011 -
Coca-Cola
Coca-Cola Creative Group Idea Coca-Cola has long prided itself on being the premier brand of soda for all ages. It prides itself on its image of bringing refreshment, and is always associated with a smile. Although Coke still is the number one brand in soda, Pepsi has begun to take over the market of 17-23 year olds. Along with Mountain Dew and Dr. Pepper, Pepsi has found that it is fairly simple to market to
Rating:Essay Length: 441 Words / 2 PagesSubmitted: June 4, 2011 -
Coca-Cola Global Unethical Behavior
The Coca-Cola Company established itself as a premier beverage business by maximizing its production and distribution throughout the world. These strong production efforts were met with equally effective marketing campaigns which led to it becoming the biggest beverage company in the world. Due to these accomplishments, many of Coca-Cola's controversial labor and business practices have been overlooked by many in the general public. However, more people are becoming aware of these disputes due to student
Rating:Essay Length: 511 Words / 3 PagesSubmitted: June 7, 2011 -
Coca Cola Vending Machines
Scott Morrow MGT 531 Case #1 1/31/08 Coca-Cola's New Vending Machine Statement of Problem Coca Cola, the world's largest beverage company, has been under a tremendous amount of media scrutiny lately. Word got out that Coke is testing a new vending machine technology that changes price based on weather conditions. It charges a higher price during warmer temperatures and a lower price during colder times. Coke wants to increase its vending machine business with higher
Rating:Essay Length: 871 Words / 4 PagesSubmitted: June 13, 2011 -
Coca Cola Synopsis Mba 501
Coca-Cola Coca-cola (Coke) is a Fortune 500 company and one of the most recognized brands in the world. While Coca-Cola is experiencing strong growth in international markets with a 9% increase in volume sales in the first six months of 2007, sales have declined 2% in North America during this same time. Coca-Cola once considered its domestic operations a benchmark for global units, but according to Chief Operating Officer Muhtar Kent, this is no longer
Rating:Essay Length: 539 Words / 3 PagesSubmitted: June 15, 2011 -
Coca Cola Marketing Strategy
Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. 'Enjoyed more than 685 million times a day around the world Coca-Cola stands as a
Rating:Essay Length: 299 Words / 2 PagesSubmitted: June 24, 2011 -
Bond Project: Coca-Cola Vs. Us Treasury Bond
The soda drink and bottled water industry in the US includes about 3,000 companies that manufacture and distribute beverages, with combined annual US revenue of $70 billion. Coca-Cola and PepsiCo hold more than 50 percent of the market, following strong consolidation in the past decade. The Coca-Cola Company is a leader in the beverage industry and it owns four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite). Its other brands include
Rating:Essay Length: 794 Words / 4 PagesSubmitted: June 29, 2011 -
Motivation Process At Coca-Cola
The Motivation Theory Used Within The Coca-Cola Company The motivational process of The Coca-Cola Company can best be described as one that identifies with Clayton Alderfer?s ERG theory. The workplace productivity within The Coca-Cola Company is unmatched by many organizations today. Three essential elements make up Aldermen?s ERG theory: The first part focuses on the existence needs within the company; the next part addresses the relatedness needs within the company; and the last part touches
Rating:Essay Length: 301 Words / 2 PagesSubmitted: July 10, 2011 -
Coca-Cola Case
Coca-Cola Case 2008 Summary Recommending any securities in an attempt to improve a client’s portfolio requires estimating a fair value of the security in question. Currently, the security in question is Coca-Cola at a stock price of $58.19. Estimating the fair value can be assessed in various ways using security pricing models. After conducting an analysis of the security’s fair market price, it is possible to compare the actual price with the estimate determining whether
Rating:Essay Length: 689 Words / 3 PagesSubmitted: July 15, 2011 -
Coca Cola Crisis Case Study
Table of Contents I. INTRODUCTION Page 3 II. CRISIS HITS COKE Page 3 III. COCA COLA’S RESPONSE Page 4 IV. THE AFTER MATH Page 5 V. FINANCIAL CONSEQUENCES Page VI. PUBLIC CONSEQUENCES Page VII. WHAT WAS LEARNT Page IIX. IMPACT ON STAKEHOLDERS Page IX. DECIPHERING THE PR MESSAGE Page X. RECOMMENDATIONS FOR BETTER PR MANAGEMENT Page XI. BIBLIOGRAPHY I. INTRODUCTION The invention of coca-cola originally started as coca-wine by John Pemberton in 1885. After the
Rating:Essay Length: 1,143 Words / 5 PagesSubmitted: July 15, 2011 -
Coca Cola Company
Coca Cola Co. Soft drink companies around the world compete for the public’s interest in their beverages. These companies spend million s of dollars a year promoting, advertising and creating new and better products. In my opinion the company that stands out from all the soft drink competitors is The Coca-Cola Company. Company Description: Doctor John Premberton, a pharmacist in Atlanta, Georgia invented Coca Cola in May 1886. Pemberton invented the Cola product in a
Rating:Essay Length: 2,127 Words / 9 PagesSubmitted: July 16, 2011 -
Coca-Cola Case Study(Swto)
Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product’s image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola’s greatest strengths. “Enjoyed more than 685 million times a day around the world Coca-Cola stands as a
Rating:Essay Length: 767 Words / 4 PagesSubmitted: July 16, 2011 -
Coca Cola
The five forces analysis is a framework developed by Michael Porter of Harvard Business School in 1979. Inherent within the notion of strategy is the issue of competitiveness. In business this is about gaining advantage over competitors. As the diagram below shows, the forces in question relate to the microenvironment and how a change in any of the forces normally requires a company to re-assess the marketplace. When using the framework to understand competitive forces
Rating:Essay Length: 776 Words / 4 PagesSubmitted: July 20, 2011 -
Coca-Cola Quantitate Analysis Project
COCA-COLA QUANTITATIVE PROJECT ANALYSIS Coca-Cola Quantitate Analysis project Name Institutional Affiliation ________________ Introduction According to CQI (2011), a sustainable organization is an organization of any size or type that strives to establish a long-term sustainable future. Such organizations achieve their objectives by creating a positive impact on the environment and the general society in which they operates. For instance, organization sustainability is never won as a certificate or a prize on the wall (CQI, 2011).
Rating:Essay Length: 2,815 Words / 12 PagesSubmitted: May 26, 2015 -
Coca Cola
Due to its robust supply chain and delivery/distribution systems, Coca-Cola has achieved the impossible: being able to deliver a can of coke to every corner of Earth. We propose to apply Coca-Cola’s methods to design a system that uses the soft drink giant’s considerable logistical capabilities to fulfil humanitarian needs, particularly in disaster situations. To that end, our project will focus on how the Coca-Cola CSR team can help humanitarian/emergency disaster organizations to facilitate the
Rating:Essay Length: 264 Words / 2 PagesSubmitted: January 29, 2016 -
Coca Cola Vietnam Strategy
Analysis of macro environment (PESTEL Model) Although Coca Cola Company is well-known as a multinational organization, which means it has lots of advantages in the beverage industry, in order to be the leader in Vietnam market, Coca Cola must understand clearly about the macro environment in Vietnam to recognize which threats and opportunities it is facing with. Coca Cola may use PESTEL model as a tool to analyze major factors in macro environment. Political Analysis
Rating:Essay Length: 8,081 Words / 33 PagesSubmitted: April 7, 2016 -
Coca Cola - How the World’s Largest Beverage Company Competes?
INFORMATION SYSTEM AND TECHNOLOGY How the World’s Largest Beverage Company Competes Description: UGM.png Oleh: Suci Yuli Artanti Theodorus Chresma Hary Saputro (MM-JKT EKSB30C) MASTER OF MANAGEMENT FACULTY OF ECONOMICS & BUSINESS UNIVERSITAS GADJAH MADA JAKARTA 2016 Pertanyaan Diskusi 1. Why does Coca-Cola Company have petabytes of data? Coca Cola mempunyai memanage dan menganalisa data dalam ukuran petabytes yang digenerate dari 500 brands dan konsumen di 206 negara. Data tersebut terdiri dari data yang secara terstruktur,
Rating:Essay Length: 507 Words / 3 PagesSubmitted: July 21, 2016