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Last update: May 14, 2015
  • Mc Donald Case Study

    Mc Donald Case Study

    The marketing process Introduction This case study is about marketing. Marketing is based on finding out what customers want, and then providing it. McDonald's is one of the world's best known brands. Branding is a vital part of the marketing process. A strong brand presents a clear, strong message. This is communicated through logos, colour schemes, slogans and other images. For instance, a key part of the McDonald's brand is its 'M' logo otherwise known

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    Essay Length: 472 Words / 2 Pages
    Submitted: December 14, 2010
  • Csob And Ipb Case Study

    Csob And Ipb Case Study

    CSOB and IPB case study Business architecture I recommend to use a product division oriented structure, for its advantage in better control and sharing the knowlegde, that will be essential factor of succes of implementing new strategies and company culture. Selecting a brand In selecction of a brand I recommend a creation of a new brand. A brand that would combinate both good features each bank is possesing. CSOB is seen as too corporate for

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    Essay Length: 378 Words / 2 Pages
    Submitted: December 14, 2010
  • Whirlpool Case Study

    Whirlpool Case Study

    1.0 Will Whirlpool Clean Up in Europe? (See appendix 1) 1.1 What are the advantages of consolidating production of product lines at single factories in the EU? What are the disadvantages? With the effect of the Single European Act on 1st July 1987, the emergence of European Union (EU) as a common market has essentially been created. The benefits of this act are substantial to European firms, economies, and workers. It eliminates conflicting national regulations

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    Essay Length: 6,278 Words / 26 Pages
    Submitted: December 14, 2010
  • Case Study Management

    Case Study Management

    This case is about the airlines. There are some airlines that are trying to compete each other some are successful and some are failing in business. There are some reasons to be a successful or failing for example a robust economy is packing planes and allowing big carriers to jack up airfares. At the same time, poor service and sky-high business fares are sending many travelers in search of alternatives to the major airlines. But

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    Essay Length: 435 Words / 2 Pages
    Submitted: December 14, 2010
  • Sun Life Financial - Case Report

    Sun Life Financial - Case Report

    SUN LIFE FINANCIAL - CASE REPORT For: teacher X Corporate strategy By: Sйbastien Younes Table of content Table of content 3 1. Executive Summary 4 2. Introduction 4 2.1. Company background 4 2.2. Sun Life Financial Involvement in China 5 3. Definition of the problem 6 4. Description of the procedure to solve the problem 7 5. The research 8 5.1. The main implications of the resource-based view 8 5.2. The competence based perspective of

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    Essay Length: 4,657 Words / 19 Pages
    Submitted: December 15, 2010
  • Case Analysis/Starbucks

    Case Analysis/Starbucks

    November 2, 2006 Make Conflict Work for You This article was found on the Training Magazine Website. Sharon Fink, the author eludes to the fact that every organization has conflict. The article states that conflict is natural and not something that should be avoided; instead it should be effectively managed. Ð''Healthy conflict', she states, generates creativity. Her suggestion to the challenges of conflict is to use personality testing. Personality tests are believed to capture a

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    Essay Length: 254 Words / 2 Pages
    Submitted: December 15, 2010
  • Effective Communication A Case Study

    Effective Communication A Case Study

    Running head: EFFECTIVE COMMUNICATION A CASE STUDY Effective communication a case study David Vigh University of Phoenix Public Relations MKT438 Douglas Bottomley Jun 20, 2006 Abstract This paper evaluated the communication efforts used to communicate the tragedy on December 2 1984 in Bhopal India when a UCC plant there leaked Liquefied Methyl Isocyanides which led to the death of between 1,700 and 4,000 people. The discussion will cover the history of the accident and discuss

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    Essay Length: 1,039 Words / 5 Pages
    Submitted: December 15, 2010
  • Market Share Of Electricity Distribution Companies In The South East Europe Energy Community

    Market Share Of Electricity Distribution Companies In The South East Europe Energy Community

    MARKET SHARE OF ELECTRICITY DISTRIBUTION COMPANIES IN THE SOUTH EAST EUROPE ENERGY COMMUNITY Six energy companies - out of 13 of them, are controlling the share of 78% of the retail electricity market in the South East Europe Energy Community, the four of the companies being from European Union - the Czech CEZ, Italian Enel, German E.ON and Austrian EVN. The following picture represents market share in the South East Europe, according to number of

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    Essay Length: 634 Words / 3 Pages
    Submitted: December 15, 2010
  • Strategy Marketing And Communications ÐŽV A Case Of Lg Electronics

    Strategy Marketing And Communications ÐŽV A Case Of Lg Electronics

    Introduction Leading mobile phone companies such as Samsung, LG Electronics and SonyEricsson are rushing to introduce strategic handsets, aiming to win a larger chunk in the market. In the fiery competition space, LG Electronics has introduced its first black-label (premium label) mobile phone which called ÐŽ§ChocolateЎЁ for the competition, and tried to use its new marketing strategy for spreading into a new market place that no one has took up before. This report first of

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    Essay Length: 2,323 Words / 10 Pages
    Submitted: December 15, 2010
  • Case Study : Kathryn Mcneil

    Case Study : Kathryn Mcneil

    Introduction The case of Kathryn Mc Neil deals with the issue of separation in the workplace regarding the nonperformance of a single mother whose work was suffering because of the tremendous additional burden of raising a child. The case was written in 1994 but in the intervening years significant decisions have been made by the law (in the US) protecting the rights of the single mother. The debate is no longer exclusively about professionalism versus

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    Essay Length: 1,130 Words / 5 Pages
    Submitted: December 16, 2010
  • Toys R Us Case Study.

    Toys R Us Case Study.

    Created in 1957 Toys "R" Us (TRU) has become one of the leading outlets for toy retail around the world and has achieved globalisation by breaking into one of the most testing markets in the world. Although Japan is part of the triad, being one of the biggest economies in the world, it has always been a difficult market for foreign investors to crack due to so many cultural differences, legal restrictions and other such

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    Essay Length: 537 Words / 3 Pages
    Submitted: December 16, 2010
  • Amazon Case Study

    Amazon Case Study

    Brandy Hopkins January 25, 2006 Case Study of Amazon.com - Individual Marcus Myers Seminar in Business ADM495; BSM259 History The launch of Amazon.com in July of 1995 was the creation of a new and bold way of doing business on the Internet. Amazon.com forced the traditional physical world brick and mortar retailer in the book industry to change the way they target the industry's consumers and then epitomized Business-2-Consumer e-retailing. Although, Amazon.com started as

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    Essay Length: 895 Words / 4 Pages
    Submitted: December 16, 2010
  • A New Wave : Sports Arbitrage Trading

    A New Wave : Sports Arbitrage Trading

    A New Wave: Sports Arbitrage Trading by Timothy Rohrer Sports arbitrage trading is starting to spread across the internet like wildfire. If you haven't heard of it already, it's not a new concept but the possibilities seem endless. Sports arbitrage trading is not to be confused with gambling which carries risk. Arbitrage trading does come with a risk, but the risk is much smaller than actual gambling or betting. Sports arbitrage trading is when a

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    Essay Length: 425 Words / 2 Pages
    Submitted: December 16, 2010
  • Case Study: Barco Projection System

    Case Study: Barco Projection System

    Case Analysis of Barco Projection System: Worldwide Niche Marketing Introduction Barco N.V. was established in 1934 as a producer of radio broadcast receivers. At the end of 1970's, facing the economic recession owing to oil supply shock, the company altered its market strategy from consumer market to industrial niche market of projectors. This decision was based on firm and clear vision that Barco knew which market it had to serve. Pursuing top-of-the-line in the high-end

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    Essay Length: 1,251 Words / 6 Pages
    Submitted: December 16, 2010
  • Case-Prestige Dance Academy

    Case-Prestige Dance Academy

    Case 6_ Prestige Dance Academy 1. Referring to the theories of entrepreneurship character, describe whether AmandaЎЇs experience and character fits the models. Need for Achievement – she wanted to be a dance teacher and to do every job-from caretaker to secretary to instructor. She launched her venture at age 19. Willingness to Take Risks – itЎЇs been hard to make people believe in her.-bakers, contractors, fellow entrepreneurÐŽ¦she was failed in hiring a marketing firm, but

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    Essay Length: 387 Words / 2 Pages
    Submitted: December 16, 2010
  • Artemis Sportswear Company

    Artemis Sportswear Company

    Sportswear has become the popular trend of fashion: The popular trend for teenagers and adults. Sportswear has been promoted over time by sports players such as basketball, baseball and football players as well as Olympic Gold Medal Winners. The era of sportswear has grown significantly and businesses have noticed the need for change from sports fans and spectators. Businesses began to realize that growth and profits can be made in selling sportswear. Lately, it seems

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    Essay Length: 1,887 Words / 8 Pages
    Submitted: December 16, 2010
  • The Super Project Case Study

    The Super Project Case Study

    General Foods Corporation is an organization that manufactures consumer food products. The corporation is "organized along product lines in the United States," including Post, Kool-Aid, Maxwell House, Jell-O, and Birds Eye. Their customers are retail consumers. The Super Project presented General Foods management with the possibility to introduce a new dessert product, named Super, into the market. The dilemma management faced was how to appropriately measure and allocate costs associated with the project, as well

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    Essay Length: 1,173 Words / 5 Pages
    Submitted: December 17, 2010
  • Willcutts Nurseries Case Study - The Garden Centre

    Willcutts Nurseries Case Study - The Garden Centre

    objectives. As a manager/leader your role is to plan, motivate, organise and control the team and at the same time be understanding to the needs of the individual members with out losing sight of your responsibility to the organisation. Team Formation Forming is the initial stage that teams must go through as it develops. It is the time when initial assessments about the job and other team members are formed. Individuals are finding their

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: December 17, 2010
  • Sears Company Analysis

    Sears Company Analysis

    Table of Contents Topic Page 1 Introduction 2 History of Organization 3 Major Competitive Pressures 4 Organizational Chart 5 Employees 6 Reporting Structure 7 Mission Statement 8 Types of Information Systems 9 Customer Relations Management (CRM) 10 Impact of Internet and World Wide Web 11 Recommendations 12 Conclusion 13 Bibliography Introduction Bell Mobility was chosen as our main topic of research because of its great use of information systems on a daily basis. It depends

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    Essay Length: 1,175 Words / 5 Pages
    Submitted: December 17, 2010
  • The Enron Case

    The Enron Case

    Assignment 2 The Enron Case Inledning: Vi har i uppgift att beskriva kortfattat och analysera EnronÒ's uppgеng och fall ur ett beteendefinansiellt perspektiv. Som huvudsaklig litteratur har vi anvÐ'nt oss av den anvisade Behavioral Coporate Finance skriven av Hersh Shefrin. Vi kommer att vÐ'lja 4 specifika beslut av fцretagsledningen som vi tror ledde till Enrons fall. Om inget annat Ð'r angivet Ð'r det huvudlitteraturen som gÐ'ller. Som bakgrund till analysen har vi anvÐ'nt oss av

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    Essay Length: 1,381 Words / 6 Pages
    Submitted: December 17, 2010
  • Supreme Court Cases

    Supreme Court Cases

    Supreme Court Cases First Amendment- Case Name: Case Facts: Students wore anti-war bands to school, which in turn got them suspended from school. The students sued the school for impeding upon their free speech. Students Arguments: 1st and 14th Amendment-free speech, they weren't hurting anyone. School Arguments: 10th Amendment-allowed the school to suspend the kids in fear of endangering other student's health and academic well being Supreme Court Decision: The students won. "Students do not

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    Essay Length: 1,043 Words / 5 Pages
    Submitted: December 17, 2010
  • Procter &Gamble Case Analysis

    Procter &Gamble Case Analysis

    Industry Environment Analysis: consumer goods - The consumer goods' is a global and mature industry. - Highly competitive with an increasing number of competitors offering different versions of the same product and competing for price. Generic brands and Private-label goods are populating the market. - Product innovation and quality are critical to succeed. - Individual buyers have no bargain power. Instead, large retail chains and major supermarkets increase competition among consumer goods' manufacturers. Switching costs

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    Essay Length: 1,095 Words / 5 Pages
    Submitted: December 17, 2010
  • Explain How Greek Ideas Of Hubris Lead To The Destruction Of Characters In Oedipus And Agamemnon And If Surrendering To Fate Would Have Altered The Outcome Of The Plays.

    Explain How Greek Ideas Of Hubris Lead To The Destruction Of Characters In Oedipus And Agamemnon And If Surrendering To Fate Would Have Altered The Outcome Of The Plays.

    In ancient Greek time it was thought that the gods had decided everyones fate a path of how to live their lives and that they fitted everything together like a puzzle and that if someone defied the way of things were suppose to turn out it would disturbed the whole puzzle. So Greeks felt that someone who committed an act of hubris messed up the way everyone's life should go so these people in turn

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    Essay Length: 1,360 Words / 6 Pages
    Submitted: December 18, 2010
  • Respect Leads To Knowledge

    Respect Leads To Knowledge

    Sometimes in life things just fly by, leaving disapoitment when you realize what youve missed. Becoming slef aware can lead to many meaningful changes such as not taking what you already have forgranted, respect for yourslef and respect towards others. In life we are givin many things, some natural such as nature others materialistic such as fancy jewlery. We as humans have forgotten the work that has gone into the creation of everything. Animals, trees,

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    Essay Length: 396 Words / 2 Pages
    Submitted: December 18, 2010
  • Act Case Studies

    Act Case Studies

    ACT Case Studies MKTG 311 4B Date: November 23, 2006 Case No. 1 - "Reviewing the Prospect Base" a) Designer's Associate can be ignored immediately as a prospect for making a potential purchase. Referring to the date, the four contacts that I would call immediately are: Able Profit Machines, Inc Landers Engineering Johnson and Associates Murray D'Zines c) Referring to dollar amount of sales, the four contacts I would call first are: Mercy Hospital Able

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    Essay Length: 369 Words / 2 Pages
    Submitted: December 18, 2010