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Last update: November 11, 2020
  • Analysis Of Integrated Marketing Communications Campaign

    Analysis Of Integrated Marketing Communications Campaign

    IBMS, PT3 Diemen, April 2007 Analysis of integrated marketing communications campaign Dove Pro - Age. Prepared for: Menno van Voorthuizen Prepared by: Ewa Kozlowska (405825) Table of contents: 1. Introduction. 3 2. Marketing communications and branding. 3 3. Target groups and positioning. 4 4. Analysis of elements of communication mix, and message strategy. 4 5. Integration level of the communication. 6 6. Marketing communication objectives. 6 7. Building a relationship with customers. 7 8. The

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    Essay Length: 3,006 Words / 13 Pages
    Submitted: April 27, 2011
  • Essay Analysis Paper

    Essay Analysis Paper

    Essay Analysis Paper University of Phoenix The essence of an essay is not so much about the weight of its contents but how it captures the reader at the same time. As stated in lectures and course works, how essayists shape their work through artistic ability and intent using many of the licenses bestowed on him or her from endless imaginative possibilities, and limitations to existing choices (used or not, popular or otherwise), through

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    Essay Length: 619 Words / 3 Pages
    Submitted: April 29, 2011
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    Gap Analysis: Global Communications This paper will identify the gap analysis between Global Communications' senior management team and its union stakeholders and employees. Global Communications' senior leadership failed to effectively communicate and consider all stakeholders values until their plans to introduce new services and reduce costs by outsourcing jobs to Ireland and India had been approved by the board of directors (McShane & Von Glinow, 2004, p. 354). Their actions had a significant impact on

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    Essay Length: 2,595 Words / 11 Pages
    Submitted: May 4, 2011
  • Gap Analysis (Global Communications)

    Gap Analysis (Global Communications)

    Gap Analysis: Global Communications Telecommunications in this day and age is an idea and reality that seems like many people cannot live without. Just driving to the local grocery or convenience store and one will not have enough fingers to count the people that are driving and using a mobile phone, let alone those that are walking, on bicycles, or working at the store. But even with its importance on Wall Street, confidence in the

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    Essay Length: 983 Words / 4 Pages
    Submitted: May 5, 2011
  • Gap Analysis Global Communications

    Gap Analysis Global Communications

    GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Gap Analysis: Global Communications Global Communications is a company that needed a new strategy in order to compete with its competitors. The telecommunication industry was flooded with the addition of cable companies joining in their market. Global Communications was financially in a decline and had already asked union workers to give up a percent of their benefits in order to help. The union did so willingly in

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    Essay Length: 1,290 Words / 6 Pages
    Submitted: May 7, 2011
  • Global Communications Benchmarking And Gap Analysis

    Global Communications Benchmarking And Gap Analysis

    Global Communications Benchmarking Research The leadership of Global Communication lost their vision for the company and the employees. In an attempt to remain competitive, the leaders missed the mark in looking for the best solutions to their problems of decreased revenue and productivity. Staying in touch with the strategies that brought them previous success in addition to creative solutions and improvements, the organizational atmosphere can be steered into the direction it needs to go to

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    Essay Length: 4,180 Words / 17 Pages
    Submitted: May 7, 2011
  • Effective Communication Case Study Analysis: Case 9-1 Pepsi Syringe

    Effective Communication Case Study Analysis: Case 9-1 Pepsi Syringe

    Effective Communication Case Study Analysis Case 9-1 Pepsi Syringe University of Phoenix Public Relations / MKT 438 Charles Bocage, Dean of Education, Apagy Technology Group, MBA, MSIS, TQM January 22, 2007 Effective Communication Case Study Analysis Case 9-1 There's a Syringe in My Pepsi Can Public, private, and non-profit organizations have experienced unprecedented change. The function of public relations has gained recognition for providing appropriate counsel to organizations that need to respond to this period

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    Essay Length: 898 Words / 4 Pages
    Submitted: May 8, 2011
  • Global Communications Gap Analysis

    Global Communications Gap Analysis

    Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Gap Analysis: Global Communications Issues and new business opportunities have been presented at Global Communications. Forced by the high competition, Global Communications stock value drastically fell during the past three years. The decrease of the stock value lead to new business opportunities abroad. The strategic plan of outsourcing its technical positions and downsizing the local call centers and the introduction of new services, locally and

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    Essay Length: 1,595 Words / 7 Pages
    Submitted: May 12, 2011
  • Global Communications Gap Analysis

    Global Communications Gap Analysis

    GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications MBA/500 Instructor: University of Phoenix September 24th, 2007 Gap Analysis: Global Communications As organizations strive to become leaders in a globalize industry, senior management leadership teams must demonstrate the ability to communicate effectively and carefully listen to the responses generated within the organization and external mediums when communicating reorganization strategies and changes. "Effective communication is vital for all organizations because it coordinates employees, fulfills employee needs, supports

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    Essay Length: 1,993 Words / 8 Pages
    Submitted: May 15, 2011
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Deedra Hoard University of Phoenix Gap Analysis: Global Communications The observation of Global Communication's strategic plan clearly identifies the company's vision and direction. Due to the depreciation of their stock, too much competition, and the demands for increased technical sophistication, the need for change and growth is long overdue. Based on the approach the key leadership team has taken, the results will impact their loyal employees in

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    Essay Length: 1,490 Words / 6 Pages
    Submitted: May 15, 2011
  • Gap Analysis Global Communication

    Gap Analysis Global Communication

    Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Your Name Goes Here University of Phoenix Gap Analysis: Global Communications Today is realities we live in globalization business and this situation involve different culture, language, system and law in world business. Global Communications is a telecommunications company that was once an industry leader. Now Global Communication time to make necessary changes to remain profitable and competitive. Global Communication senior leadership team has developed a

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    Essay Length: 2,357 Words / 10 Pages
    Submitted: May 16, 2011
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Global Communications is a telecommunications company in a highly competitive industry. Swift and significant changes are scheduled to take place in order to keep the company viable and allow it to grow. Globalization has been the objective of many telecommunication companies because of the inexpensive labor over seas. The new globalization strategy has many implications as a result of not utilizing the appropriate methods of

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    Essay Length: 2,180 Words / 9 Pages
    Submitted: May 16, 2011
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    Gap Analysis: Global Communications In an ever changing telecommunications industry Global Communications is trying to change its structure to keep up with the new industry. They have created a strategy for globalization that is not viewed by everyone as positively as the company would like. They are facing many obstacles in their pursuit for globalization. Global Communications has come up with a plan to outsource their call centers to India and Ireland. They are also

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    Essay Length: 1,387 Words / 6 Pages
    Submitted: May 20, 2011
  • Mba/500/Gap Analysis: Global Communications

    Mba/500/Gap Analysis: Global Communications

    Gap Analysis: Global Communications The Global Communications scenario outlines a communications company in financial trouble. It has lost market share and half of its stock value in the last three years. The company must make severe cost-cutting adjustments to survive. Its employees are represented by the Technologies Workers Union. The company is bound by the clauses in the contract with the Union. Recently, company management decided to outsource the employee jobs at its small business

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    Essay Length: 3,317 Words / 14 Pages
    Submitted: May 20, 2011
  • Global Communications Gap Analysis

    Global Communications Gap Analysis

    Gap Analysis: Global Communications Global Communications faced a difficult and arduous decision. The company is declining and a new growth strategy is ready for implementation. The growth strategy will enable Global to become more competitive and responsive to their customers. However, the implementation of the plan was not thought out clearly causing conflict and division. How can Global fix their issues? The problems Global faced were looked at and measured against the concepts presented in

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    Essay Length: 1,337 Words / 6 Pages
    Submitted: May 20, 2011
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    Gap Analysis: Global Communications Global Communications was once a major front runner in the telecommunications market. This market is rapidly changing and Global is not keeping up with the new technology, which is depreciating the value of their stock. The Senior Leadership Team is responsible for coming up with a method that will bring Global Communications back into the competition and prevent the stocks value from decreasing. The company decides to take an aggressive "two

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    Essay Length: 2,210 Words / 9 Pages
    Submitted: May 21, 2011
  • Global Communications Gap Analysis

    Global Communications Gap Analysis

    GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Davin Ramsaroop University of Phoenix Gap Analysis: Global Communications In an increasingly global economy, superior leaders demonstrate the ability to communicate clearly by reducing barriers to communication, and listening effectively. This is especially important when communicating change. Ideal communication strategies focus on the message, the method of delivery, the timing, and the importance of the information being shared with various parts of the organization (Hodges, 2007). Without

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    Essay Length: 2,079 Words / 9 Pages
    Submitted: May 26, 2011
  • Gap Analysis: Global Communication

    Gap Analysis: Global Communication

    Running head: GAP Analysis: Global Communications Gap Analysis: Global Communications Deon Stencill Kia Bautista Steven Tam University of Phoenix Gap Analysis: Global Communications Communication has been one of the most important aspects in decision making in any businesses. Decision making is one of the most important responsibilities for a manager. Without communication, a good decision cannot be made. In management, it is very imperative that there is good communication. In a matter of speaking, "management

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    Essay Length: 964 Words / 4 Pages
    Submitted: May 27, 2011
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    Gap Analysis: Global Communications Global Communications is finding itself a victim of modern day progress. Not being profitable creates problem and generates a huge downward spiral. Sales start to slow, creating less profit for the company. This in turn, creates doubt with investors. As a result, stock prices drop and ultimately, the future of the company is questioned. Global Communications is actively looking at solutions to this problem. By addressing this now, the company will

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    Essay Length: 1,203 Words / 5 Pages
    Submitted: May 28, 2011
  • Gap Analysis: Global Communication

    Gap Analysis: Global Communication

    Gap Analysis: Global Communications University of Phoenix MBA 500 Foundations of Problem-Based Learning Workshop 6 Learning Team - Global Communications Problem Solution Paper and Defense Abstract Global Communications is a telecommunication company that is facing many issues. In order to become leaders within the telecommunication industry, Global Communications will need to overcome many issues within the company. Some of the issues that Global Communication is facing are the advancement of technology that they currently lack.

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    Essay Length: 4,080 Words / 17 Pages
    Submitted: May 31, 2011
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Krishawn M. Davis-Darby University of Phoenix Gap Analysis: Global Communications Over the years "globalization" has acquired considerable emotive force; especially in the business world. Some view it as a process that is beneficial; a key to future world economic development. However, others view it with hostility, and at times even fear. They feel it increases inequality within and between nations. They also feel it comprises

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    Essay Length: 2,318 Words / 10 Pages
    Submitted: June 1, 2011
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Sean Butler University of Phoenix Gap Analysis: Global Communications This Gap Analysis aims to dissect the issues and opportunities involved in the decision making process at Global Communications (GC). Increased competition from multiple sources as well as a decreased stock price has put great pressure on the Senior Management Team. Directed by the Board to cut costs and increase growth, the team creates an action

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    Essay Length: 1,408 Words / 6 Pages
    Submitted: June 1, 2011
  • Gap Analysis Global Communications

    Gap Analysis Global Communications

    Gap Analysis: Global Communications Global Communications is a company that prides itself on being a people friendly company. Recent developments in the telecommunications industry have caused stock prices to plummet more than 50% over the past three years. To rebound, Global Communications has quickly put into place a strategy that involves jumping into the global market and outsourcing jobs to help reduce costs. The main problem with this aggressive approach is the lack of communication

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    Essay Length: 1,581 Words / 7 Pages
    Submitted: June 3, 2011
  • Gap Analysis For Global Communications

    Gap Analysis For Global Communications

    Gap Analysis: Global Communications Global Communications (GC) used to be a leader in the telecommunication industry. However, GCs success has followed the trend of the industry and it is currently trying to regain its foothold. To do this GC first has hired some successful managers proven in bringing results in the market that GC is looking for. These new leaders have joined the group of experienced managers to develop a strategic plan of attack that

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    Essay Length: 2,250 Words / 9 Pages
    Submitted: June 7, 2011
  • Gap Analysis: Global Communication

    Gap Analysis: Global Communication

    Global Communication is a company that is faced with many challenges. Within the past three years Global Communications stock values has plunged from $28 to $11 per share more than 50 percent depreciation. Recently, Global Communications reduced it employee's benefits in hoping this would be a long term growth for the company. Global Communication is struggling with competing in the telecommunication industry, but this analysis will show and prove that with the right team and

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    Essay Length: 1,136 Words / 5 Pages
    Submitted: June 11, 2011

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