Acer, Inc: Taiwan’S Rampaging Dragon

This article mainly describes Acer computer group chairman by 25 year management attentively, not only creates Acer becomes the global fifth big computer brand, even in the third world area's percentage, is surpasses global big plants and so on HP, Compaq.

This company's organization development divides into four stages:

1. Promotes the micro processor application (1976-1986)

2. Builds the OBM with to advance to the internationalization (1987-1995)

3. Hoped that everybody enjoys the new technology which the innovation easy to uses (1996-2000)

4. Manufacturing industry reforming for sales service industry (2001)

From 1993 to 1995 was the Acer big growth stage, every year growth rate maintains at 70~80%, was mainly 1992 strategy transition. In 1992 Acer adjustment for specialized labor division production method, on the other hand promotes “the fast food type production and marketing pattern”, with “mold train” the manufacture way, shrinks the time from order to delivery, pays equal attention to OEM the generation of labor route. In order to succeed the revolution specialized labor division's production method, will organize the adjustment will be “main from the construction”, deformation of the image insect nimbly in accordance to environmental variation.

In the 1992, the company had the transformation:

1. Transformation of the Management theory, Global brand, union geography:

Acer develops the global brand, the union geography view, promotes the internationalization theory of local stockholder's rights more than half.

2. Transformation