Amazon.Com Case Study

Background Company

Amazon.com was founded in 1994 began their first operation by doing online bookstore. Seattle, Washington was it first firm where it started doing services. First name for Amazon.com was Cadabra.com which given by it's founder, Jeff Bezos due to his pronouns that he like.Amazon is an American e-commerce in terms of selling it's major goods via internet and it was an iconic stock, late1990.Eventhough it's get problem due to it business model Amazon.com still having their first annual profit in year of 2003.Finally Amazon .com come out with it first profit in the fourth quarter of 2002.Amazon.com being called as unusual initial business plan because of they didn't want to turn a profit over four to fiver years. Due to it slow growth in order to reach the profitability, Amazon.com being protest by their stakeholder. Profitable of this firm still continue for every year net income was US$35.3 million in 2003, US$588.5 million in 2004, US$359 million in 2005, and US$190 million in 2006. Currently this firm has being localize its website to six countries which are Canada, the United Kingdom, Germany, Austria, France, China, and Japan.

Course of Content

There are many particular aspect of e business that has successfully implemented by Amazon.com. Beside sale books online, Amazon has steadily branched into retail sales of the music industry, electronic products, home improvement tools, food, jewelries and more. So customer has a lot of choices of goods to buy online. This can increase company's revenue and turnover. To retain customer's loyalty, Amazon.com has improved distribution and order fulfillment. It can allow million of customers around the world to access their website to purchase via online. Shipping delivery will also be done within 24 hours. They also provide fast and easy payment to supplier after their product has sold. For services, the support team will be available 7 days a week. To increase user's trustiness, Amazon.com use of confirmation emails to keep users in the loop in the overall fulfillment process. Other Amazon.com fulfillment, after customer purchasing, they will receive a clear email as purchasing confirmation. Amazon's success with fulfillment clearly proves that the total user experience goes beyond the user interface. Amazon's log in screen remains a model to be emulated, minimizing the common problem of new customers who try to log in without having registered. Amazon presents two questions in linear order: (1) "What is your email address?" and (2) "Do you have an Amazon.com password?" For the second question, users can select one of two radio buttons, "No, I am a new customer," or "Yes, I have a password." Many other sites present the new- and established-user sections side-by-side, and thereby divert new users to the established-user