An Internship Report on Customer Service Department of Mahalaxmi Development Bank

AN INTERNSHIP REPORT ON

CUSTOMER SERVICE DEPARTMENT

OF MAHALAXMI DEVELOPMENT BANK

BY:

Sagar Paudel

Roll No:14948/14

TU Registration No: 7-2-48-84-2014

An Internship Report Submitted to

Faculty of Management, Tribhuwan University

In partial fulfillment of the requirements for the degree of

Bachelor of Business Administration

at the

Prithivi Narayan Campus

Tribhuwan University

Pokhara

OCTOBER 2018

STUDENT DECLARATION

This is to certify that I have completed the Internship report entitled “AN INTERNSHIP REPORT ON CUSTOMER SERVICE DEPARTMENT OF MAHALAXMI DEVELOPMENT BANK”under guidance of Reshamsharmain partial fulfillment of the requirements of Bachelor of Business Administration at Faculty of Management, Tribhuwan University. This is my original work and I have not submitted it elsewhere.

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                                                                                                                      Signature

 Sagar paudel

October,2018

RECOMMENDATION

This is to certify that the Internship report

Submitted By:

Sagar paudel 

Entitled:

“AN INTERNSHIP REPORT ON CUSTOMER SERVICE DEPARTMENT OF    MAHALAXMI DEVELOPMENT BANK”

 has been prepared and approved by this campus in the prescribed format of the office of the Dean, Faculty of Management. This internship report is forwarded for examination.

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Resham Raj Sharma

Supervisor

April,2018

ACKNOWLEDGEMENT

This report entitled “CONSUMER BUYING BEHAVIOR WHILE SELECTING CELLULAR PHONE BRANDS” has been prepared in accordance with rules and regulations of the university. Accomplishing the task of preparing summer report is never an easier one since it requires hard labor, concentration and determination. This report has helped me to expand my knowledge regarding the preparation of report and the hard work it takes to complete any kind of such reports.

First of all, I would like to express my whole sincere gratitude to my respected teachers, supervisor Resham Sharma who showed great interest and provided academic guidance during whole research writing period. He provided me valuable suggestions on my research period, which greatly help me to do my work on time. I am also grateful to all respected teachers of department of management, Prithivi Narayan Campus for their encouragement and suggestions.

Similarly, I would like to thank my friends who directly and indirectly helped me to prepare the report.

Sagar paudel

April 2018

TABLE OF CONTENTS

Page

STUDENT DECLARATION        i

CERTIFICATE FROM THE SUPERVISOR        ii

ACKNOWLEDGEMENT        iii

TABLE OF CONTENTS        iv

LIST OF TABLES        vi

LIST OF FIGURES        vii

EXECUTIVE SUMMARY        viii

CHAPTER I:INTRODUCTION        

1.1Context Information        1

1.2Statement of the Problem        2

1.3Objectives of the Study        3

1.3Significance of the Study        3

1.5 Literature Survey:        4

1.6 Conceptual Framework        6

1.7 Limitations of the Study        7

1.8 Research Methods        7

1.9 Organization of the Study        8

CHAPTER II:DATA ANALYSIS AND MAJOR FINDINGS        

2.1 Respondent Profile        9

2.2 Data Presentation and Analysis        9

2.3 Major Findings and Discussion        23

CHAPTER III:CONCLUSION AND ACTION IMPLICATION        

3.1 Conclusion        25

3.2 Action Implication        26

REFERENCES        27

APPENDICES        28

LIST OF TABLES

Table                                                                                                               Page

2.1        Gender of Respondents                                                                9

2.2        Age of Respondents                                                                        10

2.3        Educational Background                                                                11

2.4         Occupation of Respondents                                                                13

2.5        Monthly income level                                                                        14

2.6        Amount willing to pay by Respondents                                                                      15

2.7        Currently using Cell Phone Brand                                                        17

2.8        Respondent Satisfaction level with current Cell Phone                                 21

2.9        Respondent Satisfaction level from After Sale Service                                 22

LIST OF FIGURES

Figure                                                                                         Page