Assignment of Managerial Communication
Essay by Htet Lynn • August 27, 2016 • Coursework • 374 Words (2 Pages) • 1,315 Views
Assignment for Managerial Communication
Name: Dr. Htet Lynn Zaw
Course No.: MG 1001
1. My business function is pharmaceutical sales and my company is Abbott EPD Myanmar Co. Ltd, which is located between 56th and 55th streets and 26th and 27th streets, Mandalay.
As for my customers, there are two types of customers for me.
- Internal customers
- External customers
Internal customers include
- My superiors: Business Manager, Country Manager
- Same level manager: Sales Manager, Product Manager, Office Manager
- My subordinates: Product Specialists
- Officers from distribution company
External customers include
- Doctors
- Patients
- Channel Sales Representatives
- Pharmacy Owners
2.Communication Illustration
Managerial Communication Process within my organization
[pic 1]
[pic 2]
In the Above figure, the upward communication of sales manager Upper Myanmar is Business Manager, who is responsible for all the business in Myanmar and I have to report to him as direct management. There are 4 product specialists who are in downward communication with me and they reported to me as they are direct subordinates of mine.
No | Name | Position | Communication | Reasons to contact |
1 | Dr. Thet Htun Oo | Business Manager | Upward Communication | For overall business functions of Abbott EPD Myanmar Co. Ltd |
2 | Dr. Zon Lei Maung | Sales Manager (Lower Myanmar) | Lateral Communication | For interactions of business functions between Upper Myanmar and Lower Myanmar |
3 | Dr. Aye Mya Mya Lin | Product Manager | Lateral Communication | For product management of Abbott EPD Myanmar Co. Ltd |
4 | Product Specialist (OG team) | Product Specialist | Downward Communication | For promotion and sales of the products in Upper Myanmar |
5 | Product Specialist (OG team) | Product Specialist | Downward Communication | For promotion and sales of the products in Upper Myanmar |
6 | Product Specialist (Ortho team) | Product Specialist | Downward Communication | For promotion and sales of the products in Upper Myanmar |
7 | Product Specialist (Ortho team) | Product Specialist | Downward Communication | For promotion and sales of the products in Upper Myanmar |
8 | Ma Khin Mi Mi | Sales Head/ DKSH | Lateral Communication | For distribution and supply chain management of the products |
9 | Ma Moe Ma Ma Win | Warehouse Manager | Lateral Communication | For storage and delivery of the products to customers |
10 | Doctors | Orthopedicians, O&G Specialists | Lateral Communication | For sales of the products |
As horizontal or lateral communications, I have a sales manager Lower Myanmar and a product manager. This is the managerial communication process in my organization.
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