Benchmarking

AMD

Is a microprocessor innovator that was founded in 1969 in Sunnyvale, California. AMD focuses on low-power processors solutions for a wide range of computer systems and consumer electronics. Just like the scenario for Gene One, AMD is looking to innovate itself into a company that would achieve a significant growth in the industry. To achieve this AMD management has to look for ways to keep the company focused on there strengths but also help bring in new ideas and technology. AMD has set out to buy out ATI Technologies which was founded in 1985 and is one of the world leaders in graphic, video and multimedia products. With the buy out of ATI, AMD will be able to combine the technology to allow them greater customer penetration and grow the company to double digit numbers. Both companies also see the benefit of using the combination of the technologies to better help researches with finding treatment for disease like Alzheimer's. Today they can perform certain jobs that took several years to compete done to one-year. They also know that their main customer base (Gaming) will see large benefits from the two companies joining into one. Management was able to see that they need help to increase their market share and found a way to help do that without cutting cost or jobs. They in turn will see jobs increase and profitable increase.

Coke

One of the oldest companies that are still around and feeling the effects of the changing demands of consumers today day and age. They have been around since 1886 and started from a small Atlanta pharmacy. Coke is having similar problems as seen in the simulation about the exercise (Managing Across the Organizations). The marketing team and management team at Coke have not had very good success with new innovations. The internal communication within each