Business Project

BUSINESS PROJECT

PRELIMINARY MARKETING PLAN

K.E.E.S.™ - KEYLESS ELECTRONIC ENTRY SYSTEM

Description of the Requirement:

As crime rates continue to rise in inner urban areas many affluent residents are seeking an alternative to standard home alarm systems. This same group of people are seeking modern conveniences to help control their daily activities. I personally have a bad habit of locking myself out of my own house, whether this is from leaving my keys in coat pockets or leaving my set of keys in the house when I leave or simply misplacing them in a friend's car. I also enjoy taking my dog out for walks around the neighborhood and I like to limit what I carry, so carrying a large set of keys is not what I want to do. I also know that any person who obtains my set of keys can make a copy at any given time, no questions asked. Wouldn't it be wonderful to know the only people coming into your home are ones that you allow?

Description of the Product:

Keyless Electronic Entry System (K.E.E.S.) is a voice activated keyless entry system for home use. This product would look like your typical door knob, but it would have the technology incorporated to release the lock only once a voice recognized word is used. Upon receiving the product your family (or any household members) would record the same word this way the product would only release the lock on a recognized voice. In case of an emergency there would be a release word that the buyer selects, this word is different from your family's word, but the release word is not voice recognizable. This would come in need if a extended family member or friend needs to enter your house, you tell them the word and it will unlock the door. K.E.E.S. also eliminates the need for multiple