Cafe

VARIETY IS THE SPICE OF LIFE

Variety is the spice of life. It also explains something about the mushrooming of cafe franchises in Pakistan, particularly Karachi which has become the home of major foreign as well as local cafe franchises.

Few years back names of some such foreign cafe franchises like costa, espresso and lattetude were not heard in Pakistan. But today these names are very common. Many more foreign cafe franchises are in the process of launching while many of those, already operating in Pakistan, are planning to open more branches in other big cities.

For many Pakistanis, eating out is one of the major forms of entertainment. Eating out is an event that families look forward to in Pakistan. Long lines of customers on the opening days.

Why do people prefer to go out to eat in cafes? Is it the change that drives people to eat out in cafes? What does this signify? вЂ" The change for food or atmosphere вЂ" or both, particularly when the housewife or mother is also a good cook to serve tasty food at home? Or is it the status symbol associated with eating out? In Pakistan it could be any or a combination above factors. Whatever could be the reason, trends suggest that Pakistanis are eating out more often at present than ever before in the past.

A number of foreign cafe franchises of all typesвЂ" waiter served full dining facilities like cafe ciao, lattetude, roasters, costa, espresso, cafÐ"© coffee day have sprung up in Karachi.