Cantonese Assay

Mid-term in-class report writing: Evaluation

On CONTENT

A. Introduction

1. The story:

1. Background: DO NOT give the history of Jamie Oliver UK; give the background of the HK expansion instead, e.g. the number of outlets in the world/Asia/HK; company vision
2. WHO ARE YOU? → relevant to Jamie Oliver UK, e.g. Jamie’s Kitchen HK expansion team, operations team, business expansion team
3. YOUR TASK: Opening a branch in HK smoothly: it has not been ready yet but will be opened in 3 months → PRE-OPENING arrangement!

2. Outline of the report: can be short, but cannot be missed!

3. 1-line summary of your advice and conclusion, e.g. It is hoped that …

B. Discussion

1. Findings:

a. Basic details stated in the questions, which are the results of the site visit, HAVE TO BE included here!!!

1. The renovation of the restaurant is not yet complete, the kitchen equipment is not in place and the interior of the restaurant has many areas that need further work.
2. There are many restaurants serving different cuisine in the area
3. The marble top for the bar, which has been especially imported from Italy, arrived broken and cannot be used.
4. (Optional); can be used as a suggestion instead) Organize an official opening and need to invite the guests and decide on the format.

b. (Optional) Extra details based on the basic details:

1. Elaboration on the above points, e.g. types of restaurants nearby; exact types of missing kitchen equipment; which areas need further work
2. Giving more proofs; e.g. Openrice data the number of restaurants nearby; marketing strategies adopted by successful restaurants

1. (Optional) Extra details: e.g. Customers come with cars but there is not parking lot and the street is narrow; Spending power of diners in Soho is high.

2. Problems:

1. PLEASE DO NOT REPEAT “FINDINGS”! (some of you LITERALLY REPEATED!)
2. Valid problem suggested by your classmates: delay in opening*, dangerous, poor appearance, not following the decoration theme of Jamie’s Kitchen worldwide, costing more if the restaurant cannot be opened on time; hard to attract customers because of similar restaurants# 

(*: but the case also states that “you believe it will be completed on time.” → give more explanation to avoid contradiction)

(#: “hard to attract customers because of different restaurants”: explanation needed)

1. Pre-mature problems should not be mentioned, e.g. long queue outside restaurants but the air is polluted; customers may not like Tiramisu…[pic 1]

d. Suggestion: MAY start with a SHORT noun phrase& summarising the fact concerned and then give a description of the problem

(&: short noun phrase only; DO NOT REPEAT the WHOLE FACT again!)

[pic 2]

3. Recommendations: 

~ SPECIFICITY~~~~ MATTERS~

a. ALL problems induced by the BASIC DETAILS have to be solved WITH SPECIFIC INFO!

1. Decoration needs further work: how many extra workers? How many extra hours needed?
2. Broken marble top: replacing with WHAT exactly? From where? When can it arrive?

(“to ensure that it arrives intact and on time”: how can you ENSURE it?  What can you do exactly? SAY IT!)

1. Promote it… HOW exactly? (the opening ceremony can be used as a strategy here)
2. Guests for the opening ceremony: WHO and WHY?; other tips to attract people to notice you

b. Extra problems owing to extra details given: should be addressed also

C. Conclusion

1. Reaction (OPTIONAL): Refer to your “recommendations” and see if they will induce other issues

2. Follow-up action (Numbering issue: if you only include “Follow-up action” in C, you should not number it but use a bullet instead [pic 3]

*************************

On Language and Formatting

A. Proofreading:

1. This report is drafted by the Hong Kong Expansion Team seeks to advise the headquarters of