Case On Unilever

SCHOOL OF MANAGEMENT, INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY

COURSE TITLE: CORPORATE STRATEGY (MG 655)

Course Type: M.Mgt, Compulsory Course. Credit : 2004

Batch : 2005-07 Year : 2006-07 Semester : Third

Course Instructor : Prof. Atanu Ghosh

The objectives of this course are to:

i) appreciate current issues in emerging business environment and strategic responses of

Global/Indian companies.

ii) understand and appreciate an integrated view of all functional areas of management

iii) develop skills in formulating and implementing integrated strategies

iv) provide an exposure to the nature of strategic management in different types of

organizations

Detailed Schedule:

Topic : Corporate Strategy : an Introduction

Session 1 : Case: Competition in the bottled Water Industry , C-70, Text Book 1

Read : (i) Chapter 1 of Text Book 1

(ii) "Strategic Intent" by C.K.Prahalad, HBR, May-June 1989

(iii) Has India Inc failed in playing the leadership role? by Krishna Kumar,

Vikalapa, July -Sept 2003, pp1-14

Topic : The Firm ,Its Environment and Industry Structure

Session 2: Case : Kentucky Fried Chicken and the Global Fast Food Industry ,C203-224,

Text Book 3

Read: (i) Chapter 3 of Text Book 1.

(ii) Scanning the periphery. By George S Day, HBR, Nov 2005 pp 135-148

(iii) Firms level competitiveness in select Indian Industries by Ajitabh

Session 3: Case : Indian Banking Sector : Challenges and Opportunities.

By K.V.Kamath, S.S. Kohli, Ranjana Kumar, Vikalpa, July -Sept 2003,pp83-99

Read : (i) Chapter 6 of Text Book 2

(ii) Competitiveness: an empirical study of Indian Software industry

by Prof. H.K.Shee, Prof. K.Momaya and Prof. D.K.Banwet

(iii) Capital Versus Talent, the battle that's reshaping. By Roger L Martin

and Mihnea C Moldoveanu, HBR, July 2005, pp36-41

Topic : Market oriented Strategic Planning

Session 4: Case: Reva

Read: Chapter 1, 2 of Text Book 1

Creating New Growth Platforms. By Donald Laure, HBR, May 2006, pp80-90

Topic : Competences and Strategic Capabilities

Session 5: Case: The Salim Group : The Art of Strategic Flexibilities.

Asian Case Research Journal, Vol 10, Issue 1, pp1-25(2006)

Read: (i) Chapter 4 of Text Book 1

(ii) What really works, by Nitin Nohria, William Joyce and Bruce Roberson.

HBR, July 2003, pp43-52

Topic : Strategic Evaluation and Selection

Session 6: Case: Kellogg in India (A) by Rajanish Dass and Prof. Sougata Ray

Read: (i) Chapter 9 of Text Book 1

(ii) Chapter 15 of Text Book 2

(iii) Stop making plans: Start making decisions, by Michael C Mankins and

Richard Steele, HBR, January 2006

Topic : Growth Strategies

Session 7 : Case: Unilever's Path to Growth Strategy : Is It working? C-479, Text Book 1

Read: (i) Chapter 8 of Text Book 1

(ii) Growth as a Process, by Jeffery R Immelt, HBR, June 2006, pp60-70

Topic : Implementation of Strategies

Session 8 : Case : Southwest Airlines,C-590-629, Text Book 3

Read : (i) Chapter 11,12 of Text Book 1

(ii) Confronting Low End competition, by Don Potter, MIT Sloan

Management Review, Summer 2004, pp73-78

(iii) Management Innovation, by Gary Hamel, HBR, February 2006, pp72-74

(iv) How to implement a new Strategy without disrupting your organization,

By Robert Kaplan and David Norton, HBR, March 2006, pp 100-109

Topic : Global Vs. Local Strategy

Session 9 : Read : (i) Chapter 14 of Text Book 2

(ii) Chapter 5 of Text Book 1

(iii) Ascending the Value