Customized Bags and Badges Product

Executive Summary

The market of bags and badges is expanding and their usage in various activities has become a trend. Team Bench Mark has come up with a company called Mn8 (Emanate) to enter the NSU market and provide high quality goods and services to the targeted segments.

Our product caters to the needs and demands of consumers. Bags and badges are required in various aspects such as for events, daily usage, for exclusive items.

Our main aim is to provide goods of high quality at a lower cost. The business may not start off as profitable due to the elastic demand for these products, but as progress is made into the future and more market share is attained, the business will soon become profitable.

With the upper hand in having on-campus delivery services and customized bags, Mn8 bags will have the value proposition needed to deliver proper customer satisfaction. The main consumers would be NSU students after which the company would expand the market in several sectors.

The marketing plan shows and analyses the strategies that will be adapted to achieve the year-end goals. The profits coming in shall be around 10% of the amount invested, which shall increase over time.

However, there may be time required and problem because of the excessively competitive market and the abundance of competitors there. Capitalizing on the competitive advantage would allow the business to overcome the problems.

A proper marketing with fixed objectives would end in the success of a business, and Mn8 starts off with just that.

TABLE OF CONTENTS

1. PRODUCT DESCRIPTION-------------------------------------------------------------------03
2. SITUATIONAL ANALYSIS-------------------------------------------------------------------04
3. MARKET RESARCH & ANALYSY----------------------------------------------------------05
4. MARKET DESCRIPTION--------------------------------------------------------------------09
5. STRATEGIC MARKET DIRECTION-------------------------------------------------------10
6. PRODUCT STRATEGIES-------------------------------------------------------------------12
7. PRICING STRATEGIES--------------------------------------------------------------------13
8. PROMOTIONAL STRATEGIES----------------------------------------------------------20
9. PLACE---------------------------------------------------------------------------------------24
10. FINANCIAL PROJECTION AND BUDGET--------------------------------------------26
11. APPENDIX, REFERENCE LIST & BIBLIOGRAPHY----------------------------------27

3. Product description:

Our partnership business "Mn8" (Emanate) sells different types of accessories like Bag packs, Bags, Carriers, Badges etc.

The core products we are going to provide are:

1. Bag Packs
2. Laptop Carrier Bags
3. Camera Carrier Bags
4. Drawstring Bags
5. Side Bags
6. Moneybags and Wallets
7. Badges

1. Bag packs:

We are going to bring different types and sizes of bag packs for our consumers. Some samples are given below:

For this product, our target market consists of students and honorable faculty members of NSU.

These bags will have different types of utility options like

• Different types of pockets
• Separate chambers for different uses
• Modifiable colors, logos and designs (Based on different football clubs for example through Facebook orders)

2. Laptop Carrier Bags:

Now a days laptops have become an important part of our daily student and professional lives. We are going to bring laptop carrier bags for the students and faculty members of NSU. Our Laptop Carriers will have following options:

• Water and Dust proof
• Anti-fungus
• Multiple chambers and pockets for different uses

3. Camera Carrier Bags:

Now a days we can see lots of people arround us who are practicing "photography" both professionaly and non-professionaly. In NSU a lot of people have their own Cameras. Especially the members of "NSUPC" who travel with their cameras need a reliable camera carriers which can ensure the safety of their expensive cameras. Only Imported Camera Carriers are available in the market which are really expensive and non-affordable. We are bringing "Camera Carriers" for the photographers of NSU. Samples include:

Options and Specialities:

• Water and Dust Proof
• Anti-Fungus
• Multiple Chambers (Modifiable) for different types of Lenses and Camera Bodies
• Chambers for carrying books with cameras (for the students carrying cameras)

4. Drawstring Bags:

Now a days, drawstring bags having different colors and logos are very famous among the youth. We are bringing drawstring bags with the following:

• Modifiable colors and logos (Based on different football clubs for example through Facebook orders)
• Waterproof
• Anti-Discolouration
• Money-Pockets

5. Sidebags:

We are bringing sidebages mainly for the students of NSU. Sample include:

Options:

• Good quality of colour and print.
• Multiple Chambers
• Modifiable colors, logos and Designs (Based of different football clubs for example through Facebook orders)

6. Moneybags & Wallets:

We are bringing Moneybags and Wallets looking like:

Options:

• Made of good quality materials
• Good quality of colours and prints
• Modifiable colors, Logos and Designs (Based of different football clubs for example through Facebook orders)

7. Badges:

Badges have now beome a common part of any kind of bags. They are in trend as they represent the various personality characteristics of youth. We are also bringing badges for our consumers. This product will have the following options: