Delta Management

Delta management team decided its best business strategy was to modernize and develop new information systems that were technically more advanced than that of other airlines. Delta created a subsidiary "Delta Technology" to provide IT services to Delta IT systems.

The system they proposed that would best suite there business need would be able to send all kinds of crucial data to every system that needed them. For example, changes, such as a ticket sale, a flight delay, a landing time or a gate change, must immediately be relayed to a variety of systems so that passengers, flight crews, food companies, baggage handlers, the control tower staff, and even Delta's executive manage would know what is happening on every Delta fight that is relevant to those people. Furthermore, Delta realized that a highly advanced telecommunication system would need to be put in place because on an average good weather day Delta has about 200 gate changes. Therefore, Delta must use this advanced telecommunication technology to connect its applications and databases so that data will flow simultaneously to wherever they are needed. An entirely new information technology infrastructure would be required to do this. The new Delta information system call DNS could, if works as planned above, could save Delta potentially hundreds of millions of dollar every year. Moreover, Delta chose TIBCO as its messaging software because of its lighting processing speed. The software could handle 40,000 events per second and 180,000 messages per second. This middleware monitors network traffic and alerts applications to messages of interest as data are entered. Furthermore, this software acts as a data relay system that immediately pushes that data for every change or transaction to all computing systems that need them. For example a ticket reservation would be broadcast to Delta's financial system, its frequency-flier database, and its boarding and flight records.