Delta

Like CrysTel, Weyerhaeuser Company is involved in a continually evolving industry and must be prepared to face constant change. Unlike CrysTel, however, Weyerhaeuser has incorporated employee feedback into its corporate "Roadmap for Success" which demonstrates the company's understanding of the relationship between employee satisfaction and corporate success. The company realizes that continuous change requires leadership to be in touch with and understand employee perspectives. Weyerhaueser has learned the value of knowing the pulse of its people and implements a comprehensive employee climate survey every 18 to 24 months. The survey "measures key indicators and results and improvement opportunities are integrated into management practices and business planning and strategy" (Weyerhaeuser, 2004, p. ). Research shows that employee Additionally, the company has included in its culture the value of open lines of communication up and down the chain of command; "employees communicate directly with the CEO via e-mail." This open communication has been instrumental in Weyerhaeuser's ability to implement change effectively.

In 2001, Weyerhaeuser installed a total system change in its box plants nationwide. The company recognized the importance of helping employees manage this change. So, leadership employed a consultant to create a survey to evaluate employee interactions with the new system. A representative survey provided consolidated feedback of employees at each of the 46 locations and gauged the likes and dislikes of employees using the new system, as well as the successes and failures experienced. Once the results were compiled, Weyerhaeuser evaluated them and was able to quickly make changes and/or provide follow-up training. The additional training increased the system utilization by 80% and provided a significant increase in profitability and efficiency. Weyerhaeuser's effective use of open communication