Design Thinking

[pic 4][pic 5]Growth[pic 6]

• Time limit of 30 seconds
• Findings: As we grow, we become less creative.
• Adults:

• Feel embarrassed
• “sorry”s
• fear judgment by peers
• fear causes us to be conservative in our thinking
• might have a wild idea but fear to share it with anybody else
• sensitive

• Children:

• No embarrassment at all
• Feel secure, in a trusted environment
• “free to play”
• security to take risks
• security to play

• Forced to grow up

• Forced to colour between lines
• Told there’s only one right answer
• Told to believe what we are told and believe what we read
• Dampening of creativity

See the world from the eyes of a 5-year-old

• Permission to be creative
• We question everything

Play

Friendship

• shortcut to play
• through this “play”, there is a sense of trust to take creative risks that we need to take as a designer

Playfulness is important. Why is it important?

• DT is playful, but it serious fun.

Team Sport

• DT happens when it is a team sport
• Invite people who don’t necessarily agree with you
• Constructive feedback
• Don’t shoot ideas down

Building

Prototype

• 1st grader spends 50% of play time taking part in what is called construction play
• “thinking with your hands”
• making multiple low resolution prototypes very quickly
• bringing lots of fun elements together to create solutions
• complex ideas can spring into life and go into execution much more quickly than if we try to describe them through words
• Speed up the process
• Only when we put our ideas into the world then we will be able to see their strengths & weaknesses
• The faster we do that, the faster we evolve

“Prototyping mentality”

Role Play

• Acting it out
• For services, you would be able to live through the experience, creating empathy
• Trying on an identity (dressing up as a fireman, for e.g.)

3 points

1. Playful Exploration

2. Playful Building

3. Playful Role Play

• The above three points are some ways designers use play in their work

Divergent vs Convergent

Divergent (Playful) versus Convergent (Serious)

• We are used to make the best choice out of the existing alternatives.
• DT encourages us to take a divergent approach
• Instead of the convergent approach, we should explore new alternatives, new solutions and new ideas that have not existed before.
• Imagine a world that has never existed before

[pic 7][pic 8][pic 9]

[pic 10][pic 11][pic 12][pic 13][pic 14][pic 15]

Exploration versus Exploitation

Change

• Need new alternatives and new ideas
• New choices because existing solutions are becoming obsolete

So why DT? Because it gives us a new way of tackling problems

Human-Centered

Start with Humans

• Design might integrate technology and economics
• But starts with what humans need or might needs
• What makes life easier and more enjoyable

• What makes useful and usable

Used to be BIG

Design is getting BIG again

• Application of DT to new kinds of problems

• Global warming, Education, Healthcare, Security, Clean Water

• Emergence of DT to tackle new kinds of problems

Destination

Consumption             Participation[pic 16]

• Instead of seeing its primary objective as consumption, DT is beginning to explore the potential of participation
• Shift from a passive relationship between producer and consumer to active engagement of everyone in experiences that are meaningful, productive and profitable

Different

Different for everyone

• Talk about it in a different way

• Different language, frameworks, etc.

Blank Surface

Begin with a Blank Surface

• 1st thing you need (table, piece of paper, white board)

• 1st thing designers do is to represent ideas, get them out of their head