Emirates 4ps

Pricing

When it comes to prices and intangible sources of value, Emirates focuses on strategies that attracts customers, positioning the company far ahead from its competitors. Every year the airline achieves an increase of 15% compared to the revenues from the previous year and an increase of 7-10% in terms of number of passengers. Given the approaches Emirates employs, they are able to offer special prices and compete in the market with the rival companies which fall behind in terms of pricing by being between 25 and 30% costlier than Emirates Airlines. At the same time, the company invests in new airplanes and more technologic ones which hold almost 500 passengers and use 20% less fuel, which currently accounts for 45% of the costs of the company. One crucial strategy this company uses is the highly productive service which aims for efficiency and loyalty as a result of customer satisfaction. It is important not to assume that low prices will mean higher profits. In order to have a successful business, quality should be of great importance and prices should be set according to it. In order to add more value to the business, Emirates includes features such as lounges, special services for first class passengers, and even fast ticketing procedure as extras, which portray the company as being more luxurious and valuable.

  (http://www.savvysugar.com/Emirates-Airlines-Airbus-A380-1841800)

http://en.wikipedia.org/wiki/Emirates_(airline)#Financial_and_operational_performance

Place

This segment focuses on reaching the company’s target audience. Emirates Airlines attacks the weakest points of its rival companies by introducing new routes in addition to the existing ones, in other words, expanding its power in business. One strategy that the company implements in order to get to its clients is introducing travel offers, such as the “Kids go free” campaign, where kids enjoy free flights, meal, accommodation, airport transfers, and more. Apart from this, the airline provides comfort, cost saving processes, and nonstop flights to various destinations around the world, and many more are coming.

This segment focuses on reaching the company’s target audience. Emirates Airlines introduces many new routes to the existing ones. With the provision of various travel offers travelling through Emirates is of comfort and cost saving process. Also the airlines provide nonstop flights to various destinations around the world and many new to put on the list.

(http://zh.scribd.com/doc/52756192/Emirates-Airlines)

People

People are one of the most important aspects when building the image of a company. According to Tom Peters, “a brand is a promise and it’s our people who deliver it”. A brand is created when the people in a company deliver ideas, develop products, innovate, communicate, promote, and bring a product or service alive ready to sell. Every person in an organization adds a portion to the business. In the case of Emirates Airlines, and any other company, these people are the ones that strengthen the brand, therefore, the highest quality and expertise is needed to create the best possible image. In relation to people comes the dress code, the attitude at work, body language, vocabulary, treatment of guests, etc. and one of the best ways to portray these aspects of good service is remembering the message: “We are ladies and gentlemen, and we treat our guests and each other as ladies and gentlemen”. People are therefore the ambassadors of the brand.