Gm

General Motor has established a learning organization and cultural for its employees across the entire enterprise. Called GM University, it's designed to align the company's training investment with its business needs, and disseminate best practices and core value.

1.Foundation skill training (i.e. computer software, GM history and business orientation) 2.Functional specific skills and techniques 3.Leadership and professional development 4.On-the-job training within each department In addition, GM supports advanced education and certification through tuition assistance, Cardean e-MBA program, and technical education programs.

Tuition Assistance Program - Regular active salaried employees are eligible for tuition assistance upon date of hire.

Graduate Education - A variety of graduate programs are available throughout GM. Check with the operating unit of interest to you for individual opportunities.

On-Site Classwork - A number of educational courses are offered in conjunction with educational institutions throughout the United States.

Cultural Revolution GM's setback in the early '90s led to a still unfolding cultural revolution in which senior executive encourage risk-taking and open debate in the name of selling more cars and trucks to a diverse customer group. As a result, the recently adopted brand management structure identifies diverse markets with high sales potential for specific brands and develops strategies to focus those brands against those markets. These highly focused brands, including the "all new" Pontiac Grand Prix, Chevrolet Malibu, Oldsmobile Intrigue, Cadillac Catera, Buick Century, and GMC Yukon are being received enthusiastically by the marketplace.

Developing Effective Strategies Changing buyer demographics drives General Motors efforts in identifying