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1. Introduction Of The Coca-Cola Company

The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in the United States of America. It is best known for its flagship product, Coca-Cola, and is one of the largest corporations in the United States. Its primary rival is PepsiCo, a company based in Purchase, New York.

Coca-Cola was invented by druggist John Stith Pemberton in 1884. According to the 2005 Annual Report, the company sells beverage products in more than 200 countries. In general, The Coca-Cola Company (TCCC) only produces syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. The Coca-Cola Company offers nearly 400 brands in over 200 countries, besides its namesake Coca-Cola beverage. Recent acts by the Coca Cola Company which are claimed to have had positive social implications include: promoting Diversity, HIV / AIDS in Africa and charitable giving.

Coca-Cola Company is one of numerous competitors in the commercial beverages market. Of the approximately 50 billion beverage servings of all types consumed worldwide every day, beverages bearing trademarks owned by or licensed to company account for more than 1.3 billion.

1. Logo Of The Coca-Cola Company

1.1. Mission

Everything we do is inspired by our enduring mission:

* To Refresh the World... in body, mind, and spirit.

* To Inspire Moments of Optimism... through our brands and our actions.

* To Create Value and Make a Difference... everywhere we engage.

1.2. Vision

To achieve sustainable growth, we have established a vision with clear goals.

* Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.

* People: Being a great place to work where people are inspired to be the best they can be.

* Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples' desires and needs.

* Partners: Nurturing a winning network of partners and building mutual loyalty.

* Planet: Being a responsible global citizen that makes a difference.

1.3. Values

The Coca-Cola Company is guided by shared values that we will live by as a company and as individuals.

* Leadership: "The courage to shape a better future"

* Passion: "Committed in heart and mind"

* Integrity: "Be real"

* Accountability: "If it is to be, it's up to me"

* Collaboration: "Leverage collective genius"

* Innovation: "Seek, imagine, create, delight"

* Quality: "What we do, we do well"

2. The Contour Bottle Of Coca-Cola

2. HISTORY

Columbus, Georgia druggist John Stith Pemberton invented a cocawine called Pemberton's French Wine Coca in 1884. He was inspired by the formidable success of French Angelo Mariani's cocawine, Vin Mariani. The following year, when Atlanta and Fulton County passed Prohibition legislation, Pemberton began to develop a non-alcoholic version of the French Wine Coca. He named it Coca-Cola, because it included the stimulant coca leaves from South America and was flavored using kola nuts, a source of caffeine. Pemberton ran the first advertisement for the beverage on May 29 that year in the Atlanta Journal. In 1887, while suffering from an ongoing addiction to morphine, Pemberton sold a stake in his company to Asa Griggs Candler, who incorporated it as the Coca Cola Corporation in 1888.[2] In the same year, Pemberton sold the rights a second time to three more businessmen: J.C. Mayfield, A.O. Murphey, and E.H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. Three versions of Coca-Cola -- sold by three separate businesses -- were on the market.

When the United States entered World War II, The Coca-Cola Company began providing free drinks for soldiers of the United States Army. The United States Army permitted Coca-Cola employees to enter the front lines as "Technical Officers" where they operated Coke's system of providing refreshments for soldiers. Coca-Cola set up bottling plants in several locations overseas to assure the drink's availability to soldiers, setting the stage for the company's post-war overseas expansion. The popularity of the drink exploded as American soldiers returned home from the war with a taste for the drink.

Before the United States entered World War II, the difficulty of shipping Coca-Cola concentrate to Germany and its occupied states led to the creation of a new drink by a Coca-Cola employee, Fanta.

In the 1930s, Robert W. Woodruff became president of the Coca-Cola Company, presiding over the drink and its destiny until his death in 1985. Although he eventually stepped down from his post due to stress, he retained control over the company despite holding positions with an ostensibly low profile.

3. BUSINESS

3.1. OPERATING SEGMENT

The Company's operating structure is the basis for our Company's internal financial reporting. As of December 31, 2005, their operating structure included the following operating segments.

* North America

* Africa

* East, South Asia and Pacific Rim

* European Union

* Latin America

* North Asia, Eurasia and Middle East

* Corporate

Company's operating structure as of December 31, 2005, reflected the changes the company made during the second quarter of 2005, when Company replaced our then existing Europe, Eurasia and