Got Mold Company

There are three primary strengths of Got Mold company, Firstly is the location, It is a local owned company that has expanded in other regions across the western provinces. It currently operates out of Regina, Yorkton, Calgary, Edmonton, Red Deer, and Medicine Hat. Making it more convenient for customers to have access to professional mold remediation services, along with inspections, investigations, sampling, and removal of asbestos, testing of air quality. Secondly Got mold has completed over 3000 projects involving small residential to large-scale industrial and institutional companies like Coca-Cola, Saskatchewan Real Estate Commission and Graham Construction to name a few. The company exudes professionalism; their employees are highly trained and certified water damage restoration, mold remediation, asbestos abatement, radon remediation, fire damage restoration, confined space operations, Transportation of Dangerous Goods (TDG), WHMIS and First Aid. Moreover, they continuously provide ongoing training and certification programs for their team members. Last but not least, to ensure quality Got Mold has partnered with OH&S to utilize strictest safety regulations setup by Alberta and B.C. to deal with standardization of processes. Got Mold also does their sampling (air, bulk or tape) using the latest in technology following scientific procedures, testing performed by certified independent laboratories.

Weaknesses

From the weakness standpoint, branding can be one of their weakness, getting more exposure is primarily important for sustaining and attracting new customers. Brand recognition stands for safety, high quality and trust amongst consumers. Well-branded services and products will satisfy needs and exceed their expectations sales/revenue. A powerful brand image can help Got Mold promote their services and gain market share and seek competitive advantages.

Opportunities

For the opportunities, there is a huge opportunity for the business to excel in the industry. Creating an online presence when it comes to marketing products and services one of the most valuable tools business can possess. There are four components here that can fit under this segment.

1. Website: Got Mold should enhance their website and user experience, making it more attractive and information worthy. Images and videos are more interactive to customers and as such they are more likely to share a link to Got Mold’s website or blog post if eye-catching images or engaging videos are included. In addition Got Mold can implement a facts section highlighting the most “asked questions” Got Mold can also create search engine optimization to make it more endorsable link their website with popular search engines such as Google and Yahoo. Got Mold can also create a mobile friendly version of their website that has YouTube videos to combat any problems in viewing videos on mobile.
2. Market with Mobile App: Got Mold can be visible on home screens to stay top of mind with customers. They can offer user-friendly content services on phone with text, images, and videos in one experience. The mobile app application can also help Got Mold target customers with push notifications, also refine focus to nearby customers allowing geo-fencing.

1. Get social with social media: facilitate communication with customers on top websites such as facebook, twitter, instagram etc. Got Mold can create a discussion hub, chat times to increase personal interaction as well as customer satisfaction

1. Got Mold can offer franchise opportunities and become a leader in this industry by providing their mold remediation and environmental services. The franchisees can receive support from the company by receiving on-site start up assistance, visits from a company representative, and thorough training on products, services, operations, safety and management. Got Mold can further increase visibility thru marketing channels such as direct mail post cards, radio announcements and television commercials.

Threats

For Got Mold company, their biggest challenge/threat can be other competitors; they can have a better promotional structure, such as website, social media layout. Yellow pages, letter drops etc. Also they can have better understanding of target market, have decent price range for products or services offered. Another for seen threat can be training of staff to create new business/contacts. In order to avoid these threats, Got Mold can improve the quality of staffs, and sign agreement with them, improve the promotional structure, and do more market research to better understand target market.