Jet Blue

1)How has Jet Blue become the infamous Jet Blue?

It all started with the right team and the right goal. During a time where Airlines were losing money and going bankrupt a small airlines rose and basically took over the market. The plan was to create a comfortable and cost efficient form of traveling which brought class and affordability back to the air. All of this is was made by the airline genius, David Neelman.

Neelman basically generated the concept of low fare air travel. He was the originator of the airline company's called Southwest and Easy Jet. Both airlines were the benchmarks of the new wave of air travel. Others like Delta and United were over pricing and not giving enough simple care to there customers. They looked past the little things which make there flyers happy. This is where Jet Blue created there competitive advantage. They started caring about the small details. Friendly flight attendants, good snack, and especially ahead of time entertainment. Jet Blue puts a great deal of money in satellite TV and supplies the flyers with an extensive amount of films so they actually enjoy the fights. And because of all of there care in customer service and overall care for the flyers Jet Blue has grew to be one of the leaders of the airlines industry.

More airlines are focused just increasing there price and giving the customers less but Jet Blue tries there best to keep prices low because there costs are low. They have the same planes making there cost something like $.04 per passenger. Also, Neelman keeps costs low by having there customer service staff work from home instead of costly service centers. Those are just two reasons out of many that show how Jet Blue keeps there costs low. This is another reason why flyers wish and go out of there way to fly Jet Blue. They have become