Macroenvironmental Analysis Of Euro Disney

Technology

> A farmer was herding his flock in a remote New Zealand pasture when

>>> suddenly a brand-new BMW X5 four wheel drive advanced at speed up a

>>> country road towards him.

>>> The driver, a young man in an Armani suit, Gucci shoes, RayBan

>>> sunglasses and YSL tie, leaned out the window as he slid to a halt by

> the farmer.

>>>

>>> "If I tell you exactly how many sheep you have in your flock" the

>>> young man asked, "will you give me one?"

>>>

>>> The farmer looked at the man, obviously a yuppie, then looked at his

>>> peacefully grazing flock.

>>>

>>> "Sure, why not?" he calmly answered.

>>>

>>> The yuppie got out of his vehicle, whipped out his Dell notebook

>>> computer and connected it to his Vodafone mobile phone. He surfed to

>>> a NASA page on the internet where he called up a GPS satellite

>>> navigation system to get an exact fix on his location which he then

>>> fed to another NASA satellite that scans the area in an

> ultra-high-resolution photo.

>>>

>>> The young man then opened the digital photo in Adobe Photoshop and

>>> exported it to an image processing facility in Hamburg in Germany.

>>> Within seconds he received an email on his Palm Pilot that the image

>>> has been processed and the data stored. He then accessed a MS-SQL

>>> database through an ODBC connected Excel spreadsheet with hundreds of

> complex formulas.

>>>

>>> He uploaded all of this data via an email on his Blackberry and after

>

>>> a few minutes received a response. Finally, he printed out a

>>> full-colour, 150-page report on his hi-tech, miniaturised HP

>>> LaserJetv printer and finally turned to the farmer.

>>> "You