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Description / Synopsis

A woman breaks her pearl necklace. A man is spying her. The pearls are spreading on the stairs. The man picks up one that changes itself into a perfume. At this time, the woman calls him and cries. "Initial, Pearl Perfume."

Context

1. To make emerge a new jewel perfume in the crowded universe of selected perfumes.

2. To contribute to the modernism and Boucheron opening towards new targets.

Philosophy/Solution

Launch the third generation of "Jewels perfumes" Boucheron, Pearl Perfume Initial (after Ring perfume and Jaпpur bracelet perfume), associating its feminine values, sensuality and charm: "a woman cries tears of pleasure that decorates her.

Description / Synopsis

Noa goes through the cities. She holds in her hands a precious round and transparent perfume bottle. Around her, world is going wrong side up. She raises the bottle in front of her eyes, and all recovers the right side...

Context

Launch a perfume loyal towards the brand value: being, feeling, and universality. Enrich the space for Cacharel women heroes, for a woman heroes messenger of contemporary values, spirituality, tolerance, generosity, desire to do something in favour of the world.

Philosophy/Solution

At this time where everyone has the same quest, the same need of references and real values, Noa wears inside a their ancient knowledge: the remember of humans origins born from the star dust. The light shins. Its energy gives her wisdom and strength: we have the capacity to change things.

Description / Synopsis

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