My Clothing Brand Business

Jessica Vu

Assignment Week #3

Your Business

In this week week assignment, we are learning about our own business especially selling physical products. Through this week assignment,  I decided to create a business that I have imagine for a long time ago that are designing and selling clothes online. I love fashion and it would be perfect if I can create my own fashion just to inspire to others.

To starting a brand, we need to have a brand name that make people remember and recognize or at least just to think about the brand. I have always wanted my clothing brand will be name June, is named by a month. The reason I choosing this name is because this is my favorite month of the year. My birthday, my graduation, my anniversary are all in this month is it really meaningful, and I guess by this behind story will be something that inspired others by it. As we all know, customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design. Customers can be categorized according to an almost endless number of variables. Some of the most common customer demographics for business purposes include age, gender, geographical location, education level, marital status, household income, occupation and hobbies. With this business, I decided to target on styles not ages because I want my clothes will be fit to girls that have style and know what their styles and how their confidences.

First of all, I will start sketching and planning in Vietnam, which is my country because it is more cheaper than the U.S. Also, it is more easier and convenience to actually go out to pick out cloth and the materials I actually need; and easy access to workshop production for better communication for what I want and how I wanted. Having a strong web presence is also an important key. It builds credibility, reach new customers and establish the brand in a saturated industry. Although what a lot of business owners don’t realize is that the majority of entrepreneurs underutilize all of the advantages of an online presence. It’s understandable given the rapid rate of change in technology. With my business industry, I know there are lot of competitions and marketing so I think social networking sites will be a better web presences.

In Vietnam, there are so many local clothing brands over Instagram and Facebook, but mostly is on Instagram so I think it would be a good ideas if I can using Instagram to reach out my target customers. I will sent out as a gift to people who has most of the followers and people got inspired and proactively get referrals by asking customers and encouraging them to share their experience on social media. I know this was an old way to advertise a product, but I think it is necessary and it work at this time, since people are easy to get attract through someone that they are inspiring and following.