Nokia

CONTENTS LIST:

PAGE:

1.Introduction ...........3

2. Historical Review...........3

3. Products and Services.......4

4. Mission Statement............4

5. Business Strategy.............5

6. PESTEL Analysis...............6

7. SWOT Analysis.................8

8. Culture.................9

9. Management and Leadership............10

10. Human Resources...............11

11. Control Mechanisms.............12

12. Structure........................13

13. Diversity..........................14

14. Recommendations............14

15.References...................15

1. INTRODUCTION

The aim of this report is to introduce and analyze the basic features of a well-known Nokia Corporation, which mainly deals with mobile and network communication systems. To begin with, we will first present a historical review and then move on to provide and examine certain details about the company, including company's mission and business strategy, its goals and leading principles. The main focus will be on PESTEL and SWOT analysis, Furthermore, the report is going to deal with Finances and Human Resources Departments and other issues such as community and environmental involvements of the above industry. Finally, the assignment will end with a conclusion presenting my personal judgment and opinion.

2. HISTORICAL REVIEW

At the commencement Nokia had nothing in common with mobile phones. The company was recognized as an industry producing paper. Soon after, at the end of last century, more advanced technologies had been brought to light, such as invention of rubber and other related substances used in chemical processes. This led to formation of the Finnish Rubber Works. Moreover, worth mentioning is the rapid innovation in electricity augmentation toward companies and factories, the huge improvement of which contributed not only to the inception of the Finnish Cable Works in 1912, but also to the production of cables for the telegraph business and, in fact, it supported the development of a quite new device- telephone. Then in 1960 Electronic Department was established, this led up the company to a new stage in telecommunication business. In 1967, with the contribution of both Finnish Rubber Works and Finnish Cable Works, the original manufacturing industry founded Nokia Corporation. The '60s are considered to be an important period in Nokia's achievements as the initial and very successful approach of Nokia to the telecommunication market.

In 1980's Nokia became a well-recognized industry manufacturing not only telephones but also tremendous numbers of TV-sets, computers and monitors of the best quality. The first mobile telephone network was presented in 1981, in Scandinavia. Due to the fact that the primary cell phones were heavy and bulky, in 1987 Nokia came up with a new idea of producing more hand portable mobile devices. From 1987 till July 1st 1991 Nokia and the operators succeeded in adjusting GSM (digital standard able to deliver data with excellent voice level) through the whole Europe. The '80s and '90s were years of further changes in Nokia Industry, such as the appointment of Jarma Ollila to lead the company who from then on concentrated only on telecommunications in new digital era of technology.

3. PRODUCTS AND SERVICES

Nokia Corporation offers a well-developed variety of products and services , which completely satisfy consumers' needs and demands. The client is given a choice of products used outdoor, such as mobile phones. Apparently, there are about 40 different models available in the present market. All of the handsets have elegant and modish design.

In addition, most of the telephones are small and portable; others include cameras, radios and digital music players. Apart from cellular, Nokia offers also land telephones, pocket radios, computer hardware, digital TV receivers and satellite carriers.

Furthermore, Nokia offers Network products and services that are grouped into specific categories :

- Broadband Access

- Core Network

- Narrowband Access

- Operations Support System

- Radio Network

- Security

- Service Enablers

- Services for Operators

- Terminals

- Wireless Transmitters

4. MISSION STATEMENT

Around ten years ago Nokia's representatives stated their mission as "VOICE GOES MOBILE", a mission that was believed innovative at the time. However, since today there are over 1.2 billion mobile subscriptions globally, more mobile phones are in use tin the world, and mobility has transformed the way people live and conduct their lives, the company's current mission statement looks a bit different: "LIFE GOES MOBILE".

5. BUSINESS STRATEGY

The overall business strategy of Nokia Corporation is to reinforce its international status in the market as a frontrunner in network system and to be the biggest supplier of its products. As part of the company's goal is to intensify consumer satisfaction and introduce new changes in technology in order to allow people to have easy and instant access to mobile world, internet and services. Other key part of Nokia's objectives is to take advantage of its leadership function and aim to persist in the communication market. That guarantee rapid and faster organization's evolution. In order to acquire these set targets, Nokia concentrates its tactics on several significant issues:

Existing