Paper On Advertising Of Mobilink

INTRODUCTION

Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet (see Internet advertising), and billboards.

Advertising clients are predominantly, but not exclusively, profit-generating corporations seeking to increase demand for their products or services. Some organizations which frequently spend large sums of money on advertising but do not strictly sell a product or service to the general public include: political parties, interest groups, religion-supporting organizations, and militaries looking for new recruits. Additionally, some non-profit organizations are not typical advertising clients and rely upon free channels, such as public service announcements.

Mobilink GSM (PMCL), a subsidiary of orascom telecom, is the market leader in providing state-of-the-art communications solutions in Pakistan. We can proudly boast of being the first cellular service provider in Pakistan to operate on a 100% digital GSM technology.

Mobilink GSM started operations in the year 1994, from then on it has shown enormous growth. At the time when it entered the market it was a small player in the cellular market of Pakistan it is now the market leader both in terms of growth as well as having the largest subscriber base in Pakistan.

LITERATURE REVIEW

Mobilink has come up with strong advertising campaigns for its target markets. Considering the advertising of indigo we can very truly observe that the advertisememnts are well targeted and provide a considerable amount of potential customers.

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