Personnal Swot Analysis

SWOT Analysis

I will conclude a swot analysis for my business so that I can identify the strengths and weakness of the business, also to identify the opportunities and threats facing it.

A common approach is to use SWOT analysis (strengths, weakness, opportunities and threats) to draw together all the evidence from the various techniques used. It is a way of producing a summary which then provides the basis for developing marketing objectives or aims, and ultimately strategies or plans.

Strengths, weakness, opportunities and threats analysis provides a framework within which marketers can identify significant developments in markets.

Strengths

The strengths of my business are

* Not much local competition

* Young and energetic entrepreneurs

* Unique product (home-made and well cooked hot meals)

* Large group of people to target

Weakness

The weakness of my business is

* Little entrepreneurial experience

* Shortage of investment capital may limit expansion

* No established reputation

* Limited experience in the prepared food trade

Opportunities

The opportunities for my business would be

* `Time-poor` people increasingly like food to be made for them as they do not have the time to make it for themselves

* Increasing disposable