Pret a Manger - Biggest Fast Food Company Uk

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1. Contents

Introduction        3

Background        3

Case Brief        5

Financial status of the company        5

SWOT analysis        6

Assumption        8

Problem statements        9

Hofstede’s Cultural Dimension        9

Porter’s five force model        10

MARKETING        Error! Bookmark not defined.

7p’s marketing mix        11

Ansoff matrix for Pret a manger        12

PESTLE analysis of Pret A manger        14

Strategic management        15

Porters generic strategies        16

Blue ocean strategy        16

BCG matrix        17

Analysis and Findings        18

Proposed solution to problems        19

Conclusion        19

References        20

1. Introduction

In the present times, there have been considerable changes in the eating habits of the people. This has helped in the growth of fast food industry at a much faster rate (Abril and Rodriguez-Cánovas, 2016). In the present global scenario, all the companies in this industry are facing many kinds of strategic as well as competitive challenges. There are several factors that are influencing the business of the companies that are operating in the fast food industry (Noah, 2013). With the presence of companies such as McDonald's, it has become more difficult for the firms into the new markets. Creating brand name is very important in this industry. There are several strategies that are developed by the companies to ensure multi-fold growth and exponential financial increment in the business of the firms. Pret A Manger is one such bigger British sandwich chain established in the year 1986 by two friends. It deals in the business of hamburgers, salads, pastries as well as coffee. This report highlights the profile of the company as well as the status of the company in the present market. It also helps in determining the growth of firm while facing various kinds of challenges. It showcases the company strategy to manage the business in many parts of the world (Armstrong et al., 2014). Using various kinds of tools and methods this report provides the present condition of the market and the company’s position in it. It also depicts the picture of strength and weakness of the firm as well as the environment that is present inside and outside of the cited organization.

1. Background

Pret A Manager is one of the biggest fast food companies in the UK. Two college friends named Julian Metcalfe and Sinclair Beecham in the year 1986 started it. Interestingly they got this idea when they did not found any proper sandwich in the whole London (Bakker, 2014). They were frustrated with the bad quality services and processed food of most of the firms. For starting the firm they took a loan of 17000 pounds from a bank and bought the name from a dormant firm. Its first shop was on the Victoria Street, which was promising and provided simple but delicious food. In a decade only they have opened around 100 shops. It sold its one-third of the share to McDonald's in a transaction of around 150 million pounds. This helped company in expanding its business in many parts of the globe (Frei, Goldberg and van Sice, 2012). This company has opened its 16 shops in New York City but the business in America failed. After two years of unsuccessful business this company has fired its CEO and then a considerable increment in its business process has been noticed. Clive Schlee became the new CEO. This company made retrenchment strategy as it closed around six out of 16 shops in Manhattan and called off its joint venture in Japan. In 2008 McDonald's sold its entire share to a European private firm Bridge-point in a transaction of 345 million dollars (Cortez et al., 2014). Bridge-point increased the number of shops in the coming years by around 15 % every year. Presently this company has around 282 shops in Britain, the US and Hong Kong and its business are growing well.

Statements

There are several statements that are used by this company to define its business style. Some of the statements are:

• What on Earth is PRET?
• Doing the right thing naturally.

The mission statement of the company:

Their mission is to develop handmade, natural food, avoiding the obscure chemicals, preservative, and additives common to so much of the prepared and fast food on the market today.

Aims:

It aims at becoming the best fast food company by making use of best practices in the industry. It also aims to increase the customer satisfaction by increasing the quality of the company’s products and services (Bowie and et. al., 2016). It also helps in becoming the best chain suppliers in the fast food industry.

Objectives of the firm:

• Each store is having the kitchen and hence designed to serve fresh foods to the consumers like sandwiches by using natural ingredients.
• To serve best quality foods by taking use quality packaging mechanism.
• To serve proper sandwiches without any additives, preservatives, and chemicals.
• To expand the name of the business in the minds of new customers (Dhariyal, Negi and Kothari, 2017).
• To stop expansion policy for some time.

Structure

Organisational structure of the company is as follows:

The organizational structure has the hierarchal form where one level lies over the others. Chairman is on the top of the organizational structure (a Manger, 2012). Below him lies managing director. Under the managing director, there are several chief executives in different departments like marketing, sales human resource. Under them lies various officers like marketing and sales officer. At the last of the organization are assistant officers like human resource, sales etc.