What Constitutes Good Customer Service And Makes A Company In The Fast Food Industry Indispensable?

What constitutes good customer service and makes a company in the fast food industry indispensable?

Fast food restaurants has offered a convenience to consumers for years. From the opening of the first McDonald’s in Illinois on April 15, 1955, to today where many fast food chain restaurants have begun to enter the global market and opened in several (an understatement?) countries (source?). These chains (which? You only talked about McDonald’s) would have never survived had they not kept the promises such as? they made to customers. Also, their ability to maintain their quality customer service has helped them to develop and expand. So we ask, keep it formal in writing style what constitutes good customer service and makes a company in the fast food industry indispensable?

Many companies in the fast food industry have survived through the years despite competition, an economic depression, and other marketing barriers. Many have found ways to develop a marketing relationship with their customers. Relationship marketing’s (is this a person/company that has a goal? Use a proper subject) goal is to build long-term mutually satisfying relations with customers in hopes of earning and retaining their whose? long-term preference and business (Kinard year? 359). Customer service is an example of a satisfying relationship with customers (not a good argument; it depends on how poor or good it is). Many consumers are looking for efficient and accurate service delivered while purchasing an item at a reasonable price (source?). In some industries, an extended amount of knowledge may be required about a product, but in a fast food setting, regularity of service (пÑ"ÑŸexplain; do you mean consistency?) is preferred. Customers demand a quality service that is received upon each visit. This consistency helps to increase a sense of loyalty from a costumer, and may allow for word-of-mouth recommendations to other consumers. пÑ"ÑŸtoo lengthy for an introduction paragraph; quickly get to the point, then start reporting the results of the academic studies.

The effort to consistently gain patrons through various ways of marketing allow for the fast food industry to continuously prosper. They who? are a defined industry in society. Their ingenious ways to lure more customers to their businesses allows for them to gain a steady foot hold in today’s world. Also, with the fast pace of today’s economy, the fast food industry is almost required in order for some families to eat. пÑ"ÑŸno need for this paragraph, start reporting the results of the academic studies

Along with improvements (what kind of improvements?) in fast food dining restaurants are also making improvements.<--not coherent Customer loyalty and customer satisfaction continue to be prime aspects in customer service and are included in the improvements restaurants are focusing on. пÑ"ÑŸno need for all this. Tell the purpose of the paper briefly, then start reporting the findings of the other research. That is where you earn your points.

The article by Robinson, Abbott, and Shoemaker (2005) Recreating Cheers: an analysis of relationship marketing as an effective marketing technique for quick-service restaurants explores the factors related to these customer service objectives. One way of creating customer loyalty is by using reward and card programs. While these programs are very successful, the customer still needs to have an enjoyable dining experience. Shoemaker and Lewis (year?, p.?) пÑ"ÑŸnot in the references, the authors of other articles state, “we can have satisfaction without loyalty, but it is hard to have loyalty without satisfaction.” (Shoemaker and Abbott, 2005). пÑ"ÑŸreferences do not match According to this article, the most important aspect of creating customer service is to ensure they who? have a satisfying experience while at the restaurant. Another aspect that is explained in the article is the idea that brand loyalty can be built through brand and customer equity. The article states that restaurants and fast food chains have a difficult time developing brand and customer loyalty because there is little differentiation in the industry. Whether through rewards programs or brand equity the food industry is constantly working to improve and build customer loyalty while providing satisfactory dining experiences. пÑ"ÑŸ you need to report what hypothesis the article tested and what were the findings. You need to follow this fashion for the rest of the paper. You need to add more academic articles to your paper.

In order to increase resulting revenue the food industry is exploring many ways to improve revenue management. Jeff Shields wrote an article entitled “Restaurant Revenue Management An Investigation Into Changing Standard Operating Procedures to Maximize Revenue” that describes what is involved and required in completing this task. According to this article revenue management is described