Promoting Photography

Ð'¬1.0 INTRODUCTION

Topic that we propose for our final project TMM 3069 is "PROMOTING PHOTOGRAPHY IN GRAPHIC DESIGN FOR KUTPM Ð'- NATURAL LIGHTING TECHNIQUE". This campaign is to promote bachelor graphic design course in KUTPM, for school's student around Selangor. The case study for this project is about "Natural Lighting Technique" as an element in photography. The purpose of this project is to expose the technique to students and as a result students will enhance their skill to produce a good picture. In the same time students will be expose to graphic design career.

Light isn't simply a factor that affects photography, light is photography. Photographers learn early on that when they take a picture they are recording light. However, that knowledge doesn't do much to explain the emotional response evoked in a simple play of light in an image. It seems that the best photographers have a unique relationship with light, and learn to dance with that light to produce remarkable images.

(Moose Peterson, Steve McCurry, Joe McNally and Tim Grey Ð'- Nikon)

1.1 PROJECT BACKGROUND

The field of the project is educational campaign for the photography by using natural lighting technique. The group will represent the KUTPM to promote Graphic Design course. One of the key elements in graphic's world is photography. The form of photography would come in many ways such as.

Out door lighting

I. Front lighting

II. Slide lighting

III. Back lighting

IV. Existing lighting

(Photoinfo .com 2003-2005)

The computer technology gives a lot of alternative way in presenting the graphic design. There is a lot of graphical oriented software in the market, starting from the image editing to illustration such as bundle of Adobe software, Corel Paint pro, uLead Photo Paint and so on. Compare to the traditional way, the new technology can help to enhance the process and the quality of the design.

1.2 PROBLEM STATEMENT

i) Budget/sponsor- it hard to find a sponsor to held a small event. The cost to prepare the event is very expensive.

ii) Time/date- time of the event will be held on 25 October 2007. Which are few weeks before SPM examination.

iii) Venue Ð'- the campaign will be held in a small hall. Capacity of the hall only limited for 150 audiences. This is not include for the exhibition booth space.

1.3 OBJECTIVE

Research Objective:

i) To promote Bachelor Graphic Design course in KUTPM.

ii) To introduce Natural lighting Technique in photography.

iii) To reveal Photography as an element in graphic design.

1.0 Bar Chart : Graphic design analysis

1.1 Bar Chart : Photography Analysis

1.2 Bar Chart : Photography knowledge

Hypothesis:

The research will be done to 100 students that choose randomly in Shah Alam. The target group primary student in form 4 and 5. From the research objective and research question, this will provide the percentage and the public level knowledge toward the photography and graphic design. The research also reveals the reception public about the campaign. In the other way, people perception towards Bachelor Graphic Design also will be known.

1.4 SIGNIFICANT OF THE PROJECT

i) Increase the number of KUTPM student in Bachelor Graphic Design.

ii) Widen their knowledge about photography technique in other graphic design element.

1.5 SCOPE OF THE PROJECT

Target Candidate:

i) SPM students

Project Type:

i) Campaign

1.6 ASSUMPTION AND LIMITATION

Assumption:

i) Student will receive more knowledge about photography in graphic design.

ii) Attract more students taking Bachelor Graphic Design in KUTPM.

iii) Create a good relationship between KUTPM and Schools

Limitation

i) Target audience - Form 4 and 5 students.

ii) Venue - School around Selangor.

iii) Venue Ð'- Small hall

iv) Case study Ð'- Natural Lighting Technique.

CHAPTER II

2.0 LITERATURE REVIEW

2.1 Review of Current Situation.

i) People will learn about the important of proper exposure in both digital and film camera. Beside the composition, the ultimate important thing to ensure the best captured is understand the exposure which is learn the basic daylight exposure.

The quality of sunlight depends on its strength and direction. Strong, direct sunlight is "hard" because it produces dark, well-defined shadows and brilliant highlights, with strong modeling of form. Sunlight is hardest on clear summer days at noon. Strong sunlight makes strong colors more brilliant, but weak colors pale. Sunlight is diffused by haze, mist, and pollution in the air. This diffused or reflected light is softer; it produces weak, soft shadows and dull highlights. Directionless, diffused sunlight is often called "flat" lighting because it produces fine detail but subdues or flattens form. Weak, directionless sunlight provides vibrant, well-saturated colors.

The color, direction, quantity, and quality of the light determine how the subjects appear. Daylight and sunlight are not a constant source, because they change hourly and with the weather, season, location, and latitude.