Proposal of Business Research

ASSIGNMENT

ON

 BUSINESS RESEARCH MODELS

Submitted by

Abhijit Rabha

Sec (B)

151202104

BUSINESS RESEARCH METHODS

INTRODUCTION

Business research is the study of uncertainty phenomena. It is based on the passed data and the boundary of study is wide. The objective of business research is to identify the opportunities and problem in the field and to accept the best alternatives. The study of business research has many perspectives it is more than conducting surveys. This study includes idea generation and development of theory, problem recognition, searching information and collecting important data. Then it comes to the process of analyzing those data and the implication of the findings.

USES

Business research can be done mainly by two kind of business body, one who wants to do the research for startup and the other one who already exist in the market but want to improve or expand. Now a days in this competitive field without the study of business research starting up a business will may result in failure. Business research helps to determine what kind of business will be suitable for that particular area. This process is done on the basis of secondary data available in the market as well as on the present data to study the present market situation, taste, etc. Business research also help in selecting a business field, technology to adopt, geographical reason, etc. Business research helps to create the blue print of a business startup because it helps to analyze the market and helps to take decision. Secondly, for the business body those are already exist in the market, business research plays a significant role. It helps the marketing managers and also the other professionals to analyze data that helps them to understand depth where they actually stand in comparison to sales, growth and also market shares. In understanding the competitors price, value, product and service quality and many more on the basis of which managers can make effective as well as efficient decision in the business. But the task of a manager doesn’t stops here business research also helps to adopt the best alternative for harnessing strength and overcoming weaknesses in result growth and profit for the business.