Proton Holdings Mission

Proton Holdings Mission

PROTON organization’s history has made exceptional accomplishment’s that makes them proud to this very day. Their pride is the imperative power that drives them and forces them forward to go up against new challenges and difficulties. As a national project, the people at PROTON, are dedicated to lead the procurement of intellectual ability in the design and technology that will drive the country to accomplish the status of an industrialized nation.

The people at PROTON are committed to a culture that promotes strong business ethics at every aspect possible, whilst providing quality services to their customers at an affordable price range, hence guaranteeing value to their customers. They are similarly dedicated to transparency in thoughts, actions and dealings among their vendors and representatives. Their entire senior representative consider these duties important and vouches to pass them down to our entire group.

PROTON’s mission is to change the business into a profitability when it can form itself into a market pioneer in Malaysia. In the long run, the team at PROTON, are looking for a chance to venture into the Southeast Asia market. As indicated by their current CEO, Dr. Li Chunrong, they intend to be the top three car maker in Southeast Asia. They want to be the exemplary model for other Malaysia- China joint endeavors in Malaysia.

In leading their business, they are guided by our five core commitments. To their clients, they strive to provide total consumer satisfaction through the provision of quality automobiles and related products and administrations more productively and effectively than their rivals. As for their investors, they strive to create great income with unfaltering development through the proficient management of resources. To their employees, they are committed to promote a conducive working environment while focusing on human resources development and long- term employment. To their business partners, they strive to create and keep mutually- beneficial, value- added relationships of the highest degree. Last but not least, to their country, they shall be a dependable, corporate citizen.