Servey Questionnaire

Survey Questionnaire

for

Consumer Behavior

1. Occupation: ______________

2. Age:

a. 18-25 years

b. 25-32 years

c. 32-39 years

d. 39-46 years

e. 46 and above

3. Sex: a. Male b. Female

4. What you want to be in future?

a. Doctor

b. Engineer

c. Executive

d. Government Service Holder

e. Businessman

f. Others (please specify) ______________

5. How many times you attend a social gathering?

a. Once in a week

b. Twice in a week

c. Once in a month

d. Twice in a month

e. Never

6. What is your average income of your family?

a. Less than 15000

b. 15000 to 25000

c. 25000 to 35000

d. 35000 to 45000

e. Above 45000

7. What do you do during leisure time?

a. Driving

b. Watch TV or movies

c. Go to parties, concerts

d. Playing outdoor games

e. Others (please identify) ______________________

8. Rank three of your favorite sports according to your preference

a. Football

b. Cricket

c. Billiard

d. Playing Cards

e. Others (please specify) _______________

9. Name three of your favorite hanging out place?

a. KFC

b. Amusement Park

c. Zoo/ Botanical Garden

d. Sports Zone/ Thunder Bolt

e. Others (specify) _____________

10. Name three of your favorite TV program?

a. Drama/ Cinema

b. Music Show

c. Talk Show

d. News

e. Sports

f. Documentary

g. Others (specify) ______________

11. Rank the Lucas battery?

a. Prestigious, Expensive ___ ___ ___ ___ ___ ___ ___ Common, Economical

b. High Performance ___ ___ ___ ___ ___ ___ ___ Low Performance

12. Do you think materials used for battery should be environment friendly?

a. Yes b. No c. No idea

13. Why do you or might use Lucas

a. Brand Preference b. Cheap c. Convenient

d. Durability e. Performance

f. Others (please specify) _______________________

14. Place your belief of the different attributes of Lucas, below. Write “L” for Lucas.

a. Low Price___ ___ ___ ___ ___ ___ ___High Price

b. Low Status___ ___ ___ ___ ___ ___ ___High Status

c. Low Durability___ ___ ___ ___ ___ ___ ___High Durability

d. Low Performance___ ___ ___ ___ ___ ___ ___High Performance

15. Place your belief of the different attributes of Navana below. Write “N” for Navana.