Singapore Airlines Business Model
Essay by Faria Mowla • February 26, 2016 • Research Paper • 842 Words (4 Pages) • 1,810 Views
Singapore Airlines Business Model
A business model describes how your company creates, delivers and captures value.
Key Partners
The main suppliers for Singapore Airlines are Boeing and Airbus. Singapore airlines currently owns 6 different ranges of aircrafts, 4 of which are from Airbus ( A330-300 and A3380-800) and the rest are from Boeing ( Boeing 777-200, Boeing 777-200ER, Boeing 777-300, Boeing 777-300ER). However it has placed orders for 3 more different varieties, of which, 2 are from Airbus (A380 and A350-900) and one from Boeing ( Boeing 787-10 ).
They are partnered with 63 Airlines world wide. All 63 are listed below :
Adria Airways (JP) | Austrian Airlines (OS) | Garuda Indonesia (GA) | Royal Brunei Airlines (BI) | Transaero Airlines (UN) |
Aegean Airlines (A3) | AVIANCA (AV) | Iberia (IB) | Saudi Airlines (SV) | Turkish Airlines (TK) |
Aer Lingus (EI) | British Airways (BA) | Icelandair (FI) | Scandinavian Airlines (SK) | Tyrolean Airways (VO) |
Air Caledonie (SB) | Brussels Airlines (SN) | Japan Airlines (JL) | Scoot (TZ) | US Airways (US) |
Air Canada (AC) | COPA (CM) | KLM Cityhopper (WA) | Shanghai Airlines (FM) | United Airlines (UA) |
Air China (CA) | Croatia Airlines (OU) | KLM Royal Dutch Airlines (KL) | Shenzhen Airlines (ZH) | Vietnam Airlines (VN) |
Air France (AF) | Delta Air Lines (DL) | Kuwait Airways (KU) | SilkAir (MI) | Virgin America (VX) |
Air India (AI) | Dragon Airlines (KA) | LOT Polish Airlines (LO) | South African Airways (SA) | Virgin Atlantic Airways (VS) |
Air Malta (KM) | Egyptair (MS) | Lufthansa (LH) | Swiss International Airlines (LX) | Virgin Australia (VA) |
Air New Zealand (NZ) | EL AL Israel Airlines (LY) | Olympic Air (OA) | TAM Linhas Aereas (JJ) | Vistara (UK) |
All Nippon Airways (NH) | Emirates (EK) | Philippine Airlines (PR) | TAM Mercosur (PZ) | Wideroe's Flyveselskap (WF) |
American Airlines (AA) | Ethiopian Airlines (ET) | Qantas Airways (QF) | TAP Air Portugal (TP) |
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Asiana Airlines (OZ) | Finnair (AY) | Regional Express (ZL) | Thai Airways (TG |
Singapore Alrlines is also part of the Star Alliance, which gives a massive coverage of 790 airports in 138 countries.
Key Activities
The Singapore Airlines Group has over 20 subsidiaries, covering a range of airline-related services from cargo to engine overhaul. The Singapore Airlines Group continues to invest in related businesses, rather than seek to diversify outside of the aviation industry. Singapore Airlines' main subsidiaries are - SIA Cargo, SIA Engineering Company, SilkAir and Tradewinds Tours and Travel.
Key Resources
Singapore Airlines posses an excellent employee training programme that helps to differentiate their staff from the others. They are known for their superior service and friendly atmosphere. Singapore airlines spends more behind staff training than any other airline ( roughly $5600 per staff ). Their staff goes through a rigorous 4 month training before they are allowed to serve a customer.
Singapore Airlines also has a strong financial background. The company has government ownership as well as private stakeholders. The company has always managed to be profitbale and the funds are invested back into the company for continued development.
Other than a strong financial background, Singapore’s home port, namely Changi Airport, is one of the largest freight handling facilities worldwide. This makes it one of the most popular hubs in Asia. Singapore Airlines has one of the largest flight kitchens in the world and it is situated in Changi.
Singapore Airlines has a massive resource of around 95 aircrafts that are now bought internally and not leased. They also generally replace their aircrafts every 4 to 5 years in order to provide the best ever experience.
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