Social Networking: An Annotated Bibliography

Social networking: An annotated bibliography

My question is how social media affect relationships and their problems.  "Stephanie Almond Effects Of Social Networking Site Use On Working Relationships." Veterinary Nursing Journal (Wiley-Blackwell) 29.(2014): 339-341. Academic Search Complete. Web. 21 Oct. 2015.  In this article Stephanie Almond claims the use of social networking sites in our daily lives has increased significantly over recent years and still continues to do so. Extensive literature addresses the negative impact social networking sites are having in academia however, literature concerning the impact of social networking sites on relationships in the working environment is less evident at present. This article discusses some of the findings from a research study, regarding the perceived effects of the use of social networking sites on relationships.  Studies have focused primarily on the younger generation and those in an academic setting; this population has always been perceived as being the most active users.  Many employers are discouraging and forbidding technology in the workplace to keep in line with evolving advances in communication and technology, including the increasing use and availability of the Internet on mobile phones and tablets, it is important to widen the sample population involved in the studies to include all age groups in order to give a truer representation of how SNSs are affecting our daily lives.

Hyojung, Park, and Lee Hyunmin. "Show Us You Are Real: The Effect Of Human-Versus-Organizational Presence On Online Relationship Building Through Social Networking Sites." Cyberpsychology, Behavior & Social Networking 16.4 (2013): 265-271. Academic Search Complete. Web. 21 Oct. 2015.  Regarding relationship building via social media that relies on real-time interactions and active conversations, it is prudent for organizations to communicate like humans and incorporate a conversational human voice.  Conversational human voice illustrates ‘‘an engaging and natural style of organizational communication as perceived by an organization’s publics based on interactions between individuals in the organization and individuals in publics.  Simply put, having publics perceive that they are conversing with an actual person rather than a lifeless organization is the core of conversational human voice. Previous studies on online public relations have shown that an organization’s human voice can play an important role in developing and nurturing organization-public relationships online, as well as increasing positive attitudes toward an organization and intentions to engage in communications.