Swot Analysis

SWOT Analysis

A SWOT is a planning tool used to understand the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. It involves specifying the objective of the business or project and identifying the internal and external factors that are supportive or unfavorable to achieving that objective.

SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats.

Strengths

- specialist marketing expertise

- exclusive access to natural resources

- patents

- new, innovative product or service

- location of your business

- cost advantage through proprietary know-how

- quality processes and procedures

- strong brand or reputation Weaknesses

- lack of marketing expertise

- undifferentiated products and service (i.e. in relation to your competitors)

- location of your business

- competitors have superior access to distribution channels

- poor quality goods or services

- damaged reputation

Opportunities

- developing market (China, the Internet)

- mergers, joint ventures or strategic alliances

- moving into new attractive market segments

- a new international market

- loosening of regulations

- removal of international trade barriers

- a market led by a weak competitor Threats

- a new competitor in your home market

- price war

- competitor has a new, innovative substitute product or service

- new regulations

- increased trade barriers

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