The Gap

Old Navy also promotes its brand recognition not only through its numerous recognizable TV commercials, but also through their high-selling logo t-shirts and sweatshirts. The weekly bargain marketing campaign is one that is recognized nationwide. It is a campaign that not only spotlights one many products every week, but also emphasizes its bargain prices. Some of Old Navy’s opportunities include its availability and acceptance by all age groups and income levels. Old Navy baby and plus-size lines encourage customer loyalty at all stages of ones life.

Perhaps one of the biggest strengths for Old Navy is its resistance to social and lifestyle changes. This is arguably one of the biggest factors that have moved Old Navy forward in the last ten years as it has. Old Navy offers great clothes at great prices, period. With such a huge strength, regardless of social and lifestyle changes, there will always be a demand for great clothes at great prices. Old Navy has already mastered this, however the biggest hurdle for the company in the future is to keep their apparel and accessories up-to-date and “in fashion”, which so far has not been a problem. Another major strength is the brands appeal to all ages, income-level, backgrounds and ethnicities. Old Navy offers basic, casual and professional apparel across all borders.

Although Old Navy offers its own brand of clothing, its major competitors all offer a collection of brands at one location. Kohl’s, Target and Wal-Mart stores all offer different brands in their stores, therefore offering a greater scope of clothing and accessories to their customers.