Threats of Coca Cola Company

             THREATS OF COCA COLA COMPANY 

The United Nations (UN) estimates that more than one in every six people in the word its water stressed, meaning that they do not have access to potable water. that is why one of the most important threat of Coca Cola Company it is water scarcity. War on Want’s Alternative Report on Coca Cola details how the company its having a divesting impact on water resources using three lit of water for one lit on drink. Being a big consumer of water and with many countries facing water scarcity, authorities may race finger against the company.

. The most important threat it’s the consumer. Information given by the independent Centre for Science and Environment tested Coca-Cola beverages which found levels of pesticides around 30 times higher than European Union standards. Levels of DDT, which is banned in agriculture in India, were nine times higher than the EU limit.  This information may lead to changes in consumer preferences and make them choose natural and organic products like water, smoothies and various healthy beverage options.

The consumers continue to boost their knowledge of proper dietary requirements, further many health professionals have called for the elimination of beverages containing lofty amount of sugar, since these product place individuals at an elevated risk of becoming obese, developing diabetes and suffering from heart disease. All these are threats since are implemented legal requirements to disclose this negative information about the among of sugar on the product labels and for the same reason the federal regulators desire to place excess taxes on sodas and sugary soft drinks.

Indirect Competitors such as Starbucks and Dunkin’ Brand Group even if do not compete directly with coca cola ,are businesses that do place a dent in the company market share .

The chains offer costumers healthier alternatives, unique chooses and customer loyalty rewords that are not easily matched by Coca cola. In addition, smaller franchises and retail chains provide patrons with private-labels substitutes for traditional Coke products, which allows these businesses to deliver beverages at lower price.