Tile Tracker Is an Electronic Device .

Introduction

Tile tracker is an electronic device which can help users find their personal belongings, like keys, purses and other things. This is a small square tracker that can either be stuck to objects or affixed with a keyring. Tile tracker is the first of its kind, it provides users location service which allows them to see a map of locations where their stuff has been for the last 30 days.  

This devices work through mobile app for both iOS and Android users. Users just need to download the free Tile app and choose the device that they are activating then simply following the instruction. By connecting a Tile hardware device to a keychain or bags or other items, through Bluetooth users can locate and find their lost items. The device comes with a speaker so users can give a ring to the device and they will be able to find their things within a close range. For people who travels for living, the loss of personal belongings can be a frustrating and painful experience. With the help of this device, users do not need to worry about anything. The device can work other way around. If users cannot find their phone, they can use Tile tracker to find their phone.

Market analysis

Tile Bluetooth tracker is relatively new in the market; it is the beginning of a new industry with the ability to proliferate the use of technology at a very affordable cost by consumer. This kind of invention reflect how technology is improving at an alarming rate keeping in mind the cost of such invention. Tile Bluetooth Tracker is priced around 25 USD. The product falls in the range of the purchasing power of the consumer, encouraging it to network and appraise through word of mouth among customers. The social impact of such products is they help in creating awareness in the society serving a secure social environment. Tile Bluetooth tracker is also secure to people as it does not transmit or keep any personal information. The target market includes consumers at a  large range from domestic to  commercial business.

Considering the busy life of people who may misplace and forget things time to time, such tracker will help them to save time and locate concerned whereabouts of their belongings. The device will enable people to keep tabs of the location of their items which includes phones, keys, wallets, etc. By using the Tile app, the device rings whether on silent mode or not. If the tracker is not near, it can see its location on the map.

The markets are saturated with the computers and cell phone carriers and manufacturering competition grow every year for both sections. The manufacturer adds new systems and technology to draw new consumer and maintain old consumer giving them an upper hand on competition. Therefore, there is an opportunity to increase the supply of  Tile Bluetooth Tracker if there is a partnership with seller or manufacturer of such computer manufacturers and cell phone manufacturers. This kind of association will have a positive impact on the awareness of Tile Bluetooth Tracker by placing the product of the market segment. It turns out to be beneficial for both segment at large scale.

Tile Bluetooth Tracker enables the business to keep track of the company vehicles keys. The Tile will be considered by many firms due to its ability to increase efficiency, competence, and giving the actual data on the vehicles and field employees at all time as well as helping to manage deliveries. The main strength in the business segment is the low cost. Moreover, such tracker can help in keeping record of location and coverage of vehicle keeping a direct supervision on the employees.

In conclusion, there are not so many suppliers of such similar products. Therefore, the device is having a good opportunity to succeed. There are high chances that such product popularity will attract other manufacturers to step up and provide similar services. Thus Tile Bluetooth tracker need to run a SWOT analysis that provides a clear image of there strengths and weakness of the company against the opportunity they can explore and threats they can avoid  in such business from the market.

Positioning

Consumers today do not have a variety of products to choose, when they want to keep their personal stuff safe. When compared to other devices, the consumers can see that there is nothing like the Tile track available on the market. Students, travelers, or business men, will always be in need of a tracker that is easy to attach to anything, and be able to protect their important belongings. Due to this need, the Tile Tracker was created.

As a new company, we want to make sure that after our products are placed in the market, the market will be able to profitably the greatest customer value and will be able to sustain it over time. Based on this requirement, we have decided to break the market into  different segments and concentrate on one key segments which consisting of those consumers who needs and desires additional protection to keep their items safe. In this way, it makes the promotion, pricing and distribution of our products easier and more cost effective.

We will be targeting students, travelers and business professionals. These are the people who often have tight schedules but do not have time to take care of their personal items. Once this segment succeeds and company is able to make more profit, we will then add more segments to reach more consumers. In terms of positioning, we would like to place our product as a necessity due to its features. For example, the Tile tracker is the very first location-based tracker. It is a totally water resistant device so user have no need to worry about the water.

SWOT Analysis

The Bluetooth tracker is a modern industry in the market. It protects consumers stuff in a “electronically secure way.” We will be using SWOT to identify and analyze the internal and external factors.

Strengths

For the internal factors, they are two parts which are strengths and weakness. It is quite challenging to have a differentiation within the industry. Our company does it for several attributes. We serve people in more than 230 countries within a vast market, and we have developed different strategies to increase success in new markets hence increased profitability. Our Bluetooth tracker provides the loudest alarm, more extended range about 90m. Our product has 99.995% guarantee for security as per past records. We have availability to provide diverse products where customers have the opportunity to choose product as per their requirement.(Tile Inc., 2019). Our employees are well informed and trained; the highly skilled workforce is obtained because of the investment in successful training and learning programs. We keep a high level of customer satisfaction to have a long- lasting customer relationships. The most crucial is our platform allows companies to integrate our services into their products; the online platform enables customers to access information fast hence increased customer satisfaction.