Unethical Issues

To what extent do companies need to make a proactive effort to collect and analyze data possible safety issues?

They have to go all the way. I feel safety comes first no matter how much time is going to take you or cost you. They also need to pay attention to all the complaints because that one customer can make the difference instead of getting sued by 100 people. At the same time you are making sure that the customers life is secure and that there are no risks with your products.

What mistakes did Ford, Firestone, and NHTSA each make in their early attempts to handle the crisis?

Ford didn't care in other words there were complains but didn't pay much attention to them. Firestone made the worse to me for the simple fact they should have tested there tires properly before selling them especially if they are going to be use on trucks. Trucks are very dangerous they can tilt over by not having the right tires The same with NHTSA they just thought that nobody would find out till the reporter got her hands on it that's how everything came out in the open and they had to do the recall.

What are the possible ethical implications of accepting responsibility versus blaming each others?

To me there is none. Why because this day nobody wants to be in fault especially if you are a very powerful company with a lot of sales. They are so many reasons why now a day nobody wants to be in fault. You lose your customers you get sued and so on if I were them I think I would have trouble admitting that I was at fault to think about it.

Suggest measures that Firestone could take to improve tire quality in the future.

Make sure you hire responsible people that are going to check and make sure the necessary testes are ran on the tires before putting them on the market.