Virgin

PEST Analysis

P:

Ð'* Politically stable in Britain;

Ð'* Competitive Tendering is carried out in public service sector including railway;

Ð'* Worldwide peace and development have been commonly recognized;

Ð'* Terrorist Attack on 11th Sept impacted on some industries, esp. airlines.

E:

Ð'* The issue of Euro will push the development of European economy;

Ð'* China's entry into WTO provides opportunities for world;

Ð'* Many markets remain stable;

Ð'* Globalisation will speed up the flow of capital among the nations;

Ð'* The collapse of NASDAQ had a negative effect on global e-commerce.

S:

Ð'* Globally, there is a trend of consumer's requirement for higher service quality and more service types;

Ð'* Cultural differences among nations increases the requirements for service localization.

T:

Ð'* IT's development provides opportunities for delivering "old" products and service in new ways;

Ð'* Increased regulation concerning product safety, ecology, etc. affect technological changes.

In summary V is in a macro environment with relatively stable politics, both diversified and consistent economic development, increasing and changing social needs and rapidly developing technology.

SWOT Analysis

S:

Ð'* Good brand image: value- for-money, quality, innovation, fun and a